Archive for Presentation Skills

How to Rock Your Talk to $50K months

Speaking is one of the best ways I know to gain more followers, hot leads, and happy clients.

And I hope you’re seeing that speaking isn’t just for stages anymore.
It’s for FB Live, Webinars, Instagram videos and more.
And if you’re not out there… your competition will be.

So I’d love to show you how to get more visible, even if you worry that….

You’re too introverted.
You don’t have an audience to speak to.
You’re not experienced enough in your area of expertise.

Today we’re breaking through those worries, and I’m getting you to dive in with me & start setting some goals that I hope get you pretty jazzed.

I just set some fresh goals and what do you know…

In the last 7 days I closed $28,764.00 in new business (not including online sales).

(what a quinky dink!) 😉

How much would you IDEALLY love to make each month?

$5k more?
$10k more?
$25k more?
$50k more?

In today’s video I’ll walk through a few different scenarios (depending on what you offer) that can add $10K-$50K to your month.

Want my help turning your message into a talk you can repurpose to grow your business?
Come join me live at The Rise in Portland.

How Free Speaking Gigs Pay Off Big, Generating Big Sales for Your Business

free speaking gigs pay off big for your business

 

 

 

 

 

 

 

 

Speaking is an undeniably great way to grow your business.

But when most people think of “Speaking” they tend to think of inspirational keynotes.

When we boil it down… there are three main kinds of talks:
1) Paid Keynotes  (you get paid to speak to a group typically for an hour)
2) Pay to Play (you invest to get in front of an audience and make an offer)
3) Speaking for Free (you speak to a group and make an offer which results in sales)

The truth is that I’ve grown my business rapidly and made some of my biggest paydays by speaking for free (and my clients have too). Sounds A$$-Backwards right? I get it. Let me break it down a little more…

Last I checked, the National Speakers Association said the average keynote pays about $3-$5k. You go, give your talk, you leave with a check. Done.

My clients however, want to do more than just inspire people, they want to help transform them! They are coaches, consultants, authors and experts with a big message to share and a desire to have a big impact on their clients’ lives. Maybe you can relate?

The talk you’ll deliver is more like a mini-workshop. It informs and entertains everyone, and at the end, you give people the opportunity to step into deeper training. I want you leaving your talk not just with compliments, but with leads, and clients, and cash in hand.

  • My client Mary just spoke for free locally, and generated $20,000.00. 
  • Jen walked away with $16,000.00 in recurring monthly income, from her first talk ever.
  • And my own talks have generated $30,000.00, $40,000.00 yes even $50,000.00.

How will you use your talk to grow your business?

Free Talk ===> Weekly Online Training Series

Making an entry-level offer at the end of your talk is perfect (and exactly what I suggest you do) because its a more entry-level investment, (generally $300-$1000). Its a great next step for audience members.

You don’t want to ask for a huge commitment of time or money, after only speaking for 30-min to an hour with people.

I’ve generated some of my BIGGEST pay days, making $20,000.00 even 30,000.00 from a talk with an entry-level offer of $550.

Free Talk ===> Do It Yourself Home Study Course

Take the recordings of your weekly series (above) and have them transcribed!

Put it all together in a binder or in a membership site, and you now have a Home Study Course that you can sell any time without having to deliver it live.

Now you’re cooking with gas!

Free talk ===> Local One Day Workshop

Workshops are fun to lead & to attend.

They give you  BIG IMPACT & a deep connection with your audience, which is hard to create in today’s mostly online world.

A workshop ticket is a great entry level offer, and at the workshop itself you’ve earn enough trust to offer your higher ticket products, services, or coaching.

Free Talk ===> Live Multi-Day Event

Big multi-day, multi- speaker live events aren’t the place to start for most people. Though I’ve had clients leap into them and generate six figures! 

But if you’re newer in business or if you haven’t led a workshop before, you might start with a one-day workshop right in your home town. 🙂

But for those of you with more experience, remember that they best way to fill your live event IS with speaking.

People who attend events, attend events! (make sense?) So speaking is the best way to find warm leads and fill your room.

Plus, since they already met you in person at your talk, their interest in you and your program will be deeper from the get-go when you see them again at your event.

My first 3-day event generated $250,000.00 and we were able to grow it from there, as our strategy improved.

(Want to learn how to lead profitable small one-day workshop or multi day live events? Click here to see Rock Your Workshop.

Free Talk ===> Live Webinar

Can’t make an offer at the end of your talk?

No problem. Give everyone the opportunity to sign up for a free webinar training!

You’ll get additional time to grow your connection with the group, they’ll get additional training, and THEN you can easily make your offer on the webinar.

Btw you can request access to my Rockin Talk Template + the Editable Slide Deck here.

Each slide leads the way for you, I’ll the way through from your open, to the main content, all the way through every step of the offer.

All you do is customize and go Rock Your Talk! Super easy.

Free Talk ===> Strategy Session or Consultation

Are you great at selling one on one? If you are, your offer at the end of your talk might simply be to have people sign up for a strategy session or consultation with you.

This is a great strategy particularly if you’re offering more high ticket product or service.

My client Mary booked free talks around town, and used this exact strategy to generate her first $70,000 month!

Free Talk ===> Promotional Partners

Looking for partners to promote your product or program?

Looking for sponsors for your upcoming live event?

Give a rockin talk that then invites people to take the next step and PARTNER with you!

It’s another great way to grow your business.

Three Easy-To-Make Mistakes That Will Stop You From Attracting Clients with Your Talk

Craft a Talk that Attracts Clients. Beware of these common mistakes.

Your talk structure has a lot to do with your results.

So before you deliver your next talk, be sure to watch for these three common missteps when it comes to crafting a talk that will convert into happy leads and paying clients.

They are easy to make, and the good news, pretty easy to fix too!

There’s The Winger, The Teacher, and The Polisher.

You’re a Winger if…

You’re confident and comfortable on stage…which is great. The downside is that confidence sometimes tells you that you don’t need to plan. So you’re up there winging it.

Problem #1 for Wingers

Your content and the order that you say things in… its all inconsistent. So you’re closing ratio, the number of clients you attract, will also be inconsistent… and accordingly so will your audiences experience. And we most def don’t want your talk to damage your reputation.

Problem #2 for Wingers

Hard to Follow… without any structure to your talk it much more likely to confuse or overwhelm your audience. and the bad news here is that we know a confused mind says NO.

Problem #3 for Wingers

You tend to go OVER your TIME.

It has been tested and proven that a talk that goes over its allotted time will generate less business. So the less organized your are with your content, the more apt you are to tell long and winding stories… go over time… and BLAM-O you’re losing sales.

You’re a Teacher if…

Meaning… You love to teach and serve and you want everyone to learn a lot at your talk. And that’s great.

Problem #1 for Teachers is

You want to GIVE so much that you overwhelm yourself just while trying to craft the talk, and you overwhelm your audience when delivering it.

Because you teach and you teach, and then… you guessed it you teach a little more.

Problem #2 for Teachers is

Another challenge with teaching too much content is that you can accidentally leave people with the impression that you just taught them everything they needed to know. Whoopsie!

If you are often getting a lot of polite compliments “nice talk” but  no new clients to speak of, then this is likely something we’d want to look at.

The big problem here is that you and I both know there is much more to your topic & to your clients’ success than you could ever teach in an hour talk.

So your job is NOT just to fill them with content, but show them what’s possible and activate people in taking the next step.

Lest you think I have always given high converting talks…

Over-teaching was def the way I gave talks in the beginning.

I’d leave with compliments at the end of my talk… but no clients or cash to speak of.

And I realized over time, that I wasn’t really helping people.

Giving free talks is a nice gesture but I want to have a GREATER IMPACT than entertaining people for an hour.

Once I realized this I made the proper mental shift that allowed me to follow a better strategy.

I learned that I could serve the audience AND also allowed them to see the path ahead, and where they might want to go next in working with me.

It was THEN that my talks generated real clients, and real paydays.

And then I had the chance to help people craft their rockin talks, and then THEY got clients that they got to serve. And thats when it all clicked. Attracting 10, 20 30, or 40 new clients from each talk… this means more impact & more income at the same time.

And I want THAT transformation for people, much more than I want compliments. And I’m guessing that’s really what you want too.

And last, but not least.

You’re a Polisher if…

This is you, you’ll be tempted to keep putting off giving your talk….because you will want your talk to be perfect.

If you’ve been “working on your talk” for longer than 30-60 days, you’re not preparing anymore, you’re avoiding.

And I’m going to be bold here in an effort to serve you…

YOUR TALK WILL NEVER BE PERFECT. It will perfectly imperfect just as it should be. Meaning it will be GREAT. It will impact lives, and it doesn’t need to be perfect to do that. And striving for that will keep you stuck in your office, and will keep the people who need your help the most, it will keep them waiting and in the dark.

So please please let go of the idea of perfection, and know that it is NOT required to rock your talk.

Want some help outlining your talk in the proper structure? Start here!

You can get our dry erase ready Rockin Talk Structure & Talk Promotional One Sheet for free!

Proven Talk Structure & Talk Promotional One Sheet

You are a Champion On The Rise

Welcome to the Rise Tribe.
You are important.
You make a difference.
You are successful.
You are here for a reason.
You are a champion on the Rise.

We are here to make difference.
Our primary purpose is to rise up & lift others.

The Champions On the Rise

I will conquer what has never been conquered.
Defeat will not be in my creed.

I will believe where all those before me have doubted.
I will always endeavor to uphold the honor and respect of my colleagues.
I have trained my mind and my action will follow.

Who am I? A Champion on the Rise

I acknowledge the fact that many do not expect me to win and I will never surrender.
weakness will not be in my heart.
I will look to my colleagues, family, friends, and to those who have trained me
and I will draw strength from them

Who am I? A Champion on the Rise

I gladly step on to the stage, into the spotlight, rise up and lead.
I will move, groove, and show the world what I got.

I will not shrink my light to make other’s comfortable.
I will not hold back. I will arrive at my rightful place at the table.
Because I need no invitation to succeed.

Who am I? A Champion on the Rise

To my side I have comrades who’ve been with me through thick and thin,
Through sacrifice through blood sweat and tears
Never will I let them fall. Never will I let them down.
Because we stand stronger when we stand together.

Who am I? A Champion on the Rise

No one will deny me. No one will DEFY me
and no one will tell me who I can and can not be
Belief will change my world.

Its has moved countries, and put a man on the moon
And It will carry me through

Who am I? A Champion on the Rise

Defeat, retreat those are not in my words.
I do not understand those definitions.
I do not understand giving up.
I do not understand giving in

I understand VICTORY and NEVER SURRENDERING
My heart and my mind will carry me
even on days when my body doesn’t want to.

Who am I?  A Champion on the Rise

Today will be that day,
Not tomorrow, not next week,
but right now right here
in this house, and in this home.

Who am I? Champion on the Rise.

Those I serve will remember my name.
And the world outside does not need to be kind because
I will define myself. I will write my own praise

NO one will tell me who I can or can not be.
And I will never let go,
not without giving this dream everything I’ve got.

Who am I? A Champion on the Rise

The Rise Live Event Portland Kristin Thompson Training

Multiple Six Figure Workshops: The One Where I Couldn’t Eat Solid Food

7 offers you can make at your workshop or live event to add six figures

I was so scared I couldn’t eat solid food.
Not figuratively.
LITERALLY. ACTUALLY. REALLY.

There just wasn’t any saliva in my mouth….at all.

And, well, I don’t really know how all that works on a physical level.

I just know the eating food wasn’t an option.
I could drink juice. Greeeeat.

This was NOT what I was expecting.

I thought the scariest part of hosting my first live event would
be just making sure a few people ATTENDED.

But now here we were AT the event, and people
had come from near and far…
from California, and New York, and Canada, and Argentina!

And I found myself in a pickle I had not prepared for…
NERVES delivering the workshop.
What if no one wanted to work with me in the end?

GULP.
Oh for the love of Pete!!!!
This really threw me for a loop.

Nerves are my blessing and my nemesis.
Maybe you can relate?

BTW if you’re ready to rock a workshop AND be able to eat solid food I can TOTALLY show you how. 

Now up to this point, I knew a few things about my nerves.

1. Nerves help me prepare because I don’t want to let myself or other people down. I want to do a good job.

2. They help me stay energized, because I have lots of adrenaline pumping through my veins.

3. They always go away. Once I get into the flow, it’s all going to be okay.

So I was pretty perplexed when this time,
these nerves did NOT calm.

Not after the first five minutes on stage,
not after the first hour session.
Not at all.

They just stuck with me like my new best friend.
UGH.

So I had a choice… give up and go home,
or surrender to it. So I surrendered.

I was beyond calming my nerves at this point.
I had to move forward with them.

Now in a moment I’ll share with you how this NEVER happened again.

And therefore why I know it won’t happen to YOU.
PHEW!

But before I do let me share with you
three keys to hosting your own big event or small workshop that generates an annual income in a weekend.

First, if I haven’t scared you away
and you’re thinking you’ll host a workshop or live event this year
let’s map out a rockin roadmap to fill your workshop, craft your content, and make a great offer.

Just click here for Thursday’s live Rock Your Workshop training deets.

Second, it’s extremely unlikely you’ll ever feel the level of nerves I did,
because I really, truly have a magical way with nerves.
I’m prolific. 😉 and because I learned what to do instead.

Third, should you ever have intense nerves,
this is when you’ll be SO GRATEFUL (as I was) that you’ve
strategically created the your workshop to create impact & sales.

I always say, “A good strategy can save you from your imperfections.”.

And thankfully, this is super true at an event or workshop!
Woohoo!

My first little strategy shift ever– at a small local workshop —
was just to make an offer of ANY kind at my workshop —
which I’d never done before.

Yes, of course my knees were knockin, but still it
took my little $3K workshop to $18,000.00.

Woohooo!

The next workshop I lead was actually a multi-day event
and it generated around $250,000.00.

And that event my friends, is “the one where I couldn’t eat”.

So all is well that ends with $250,000 and a steak dinner!
MAN I WAS HUNGRY! lolz.

The next workshop after that? $355,000.00.

This is starting to sound like a good idea right?

Of course, I want to help you generate several months’ or
even a year’s income from your workshop too (without all the stress)

And, in order to get great results, we DO need a solid strategy for your content + a great offer.

Click here to join me Thursday and we’ll talk about it.

Most people don’t have a content strategy at all.
They just teach everything they know at their workshop
and then say goodbye.

Maybe that sounds familiar?

I did that for a couple of YEARS.
Yeesh.
Just flat out leaving money on the table.

So rule #1 when you want to Rock Your Workshop is ALWAYS HAVE AN OFFER.

Consider what people will need NEXT on their journey,
and know that it’s your responsibility to at least make it available to them!

That’s our job if we really want to help people, right?!

Okay so let’s talk about two key shifts I made after my
nerve-bending $250K event— “one where I couldn’t eat”.

OPERATION CALM EVENT SHIFT #1)
In intense situations, actively create a plan AHEAD OF TIME

to stay calm & get centered.

For me this means no one in and out my hotel room, except my inner circle.

Enjoy a few minutes to meditate or sit in silence on breaks.

My hotel room is my QUIET & PEACEFUL sanctuary.
No intense vibes. No bad vibes.
No weird juju allowed.

We want to create an calm anchor that balances the
pumped up energy your event will naturally give you.

Ahhhhh. So much better.

OPERATION CALM EVENT SHIFT #2)
Decide that NO event & no results are worth that level of stress.

It would be better to sell ZERO and be happy, and alive.

So remember that you are not your results.

You are not your results.

And lastly, you are not your results!

🙂 HA! Sounds easy, but I really want you to sit with that. Let it sink in.

Sometimes you’re going to stumble,
sometimes you’re going to win, win win!

Either way, you’re an all-star amazing person!

You are your joy.
You are your spirit of service.
You are your compassion.
You are love.

So we can create an amazing plan for you to profit big from your event.
And we can support your energy and spirit too, that you can feel
confident and comfortable (with a totally normal & manageable level of nerves)!

And all of it will be great.

(And it still won’t define you as a human being.)

<3

KEEP BEING YOU!
KEEP RISING UP.
KEEP LIFTING OTHERS.

Kristin

P.S. Here’s where to go to get the link for the Rock Your Workshop class.

You Are Not Your Workshop Sales

Always Have an Offer: Here’s 7 Different Offers You Can Make At The End Of Your Talk or Webinar

7 rockin offers you can make from your talk (pin) (2)

If you’ve been around for a while you’ve probably heard me say,
ALWAYS HAVE AN OFFER.

And ideally, I’d love for you to have one main offer you focus on, so that every time you speak, you’re giving your one, rockin talk, and you’re selling your one, main offer.

This way you get known fast. You create momentum fast. And you’re not wasting your time writing and rewriting talks and programs.

But sometimes you’re feeling like, “Kristin, I don’t know WHAT to offer at the end of my talk!”?

You may not be sure because your business is new, or your business is making a shift, or it’s maybe in this moment you have limited time to work with people one-on-one & you’re not sure what else to do.

Whatever the reason, I’ve got your cure!

First, it’s always important to say that giving free talks (speaking for free) is a great way to get visible and grow your business.

You might be a coach, consultant, author, influencer or expert of some kind… these offers will work for you.

ROCKIN TIP:  A great “main offer” to make at the end of your free talk is entry-level. Remember your talk is a great introduction to you, but it’s still an introduction.

Attempting to sell people into your $30,000.00 mastermind after a 45 minute talk might be a stretch. (There is a path which I’ll share with you, but it’s just not quite this direct).

So again keep your main offer entry-level. For the average speaker and average coaching or consulting business this will be under $1000. $300-$500 works really well for most audiences.

And as many of my clients have learned, what will naturally happen when you focus on inviting people into your entry-level program, is that while the majority of the room will be ready to say “yes!” to your main offer….

… you will also find that the top performers in any room (3-5% of every room) will ask you about high-level, higher-end programs and mentorship that you might offer.

Woohoo! And Cha-Ching!

So what makes for a good, entry-level offer at the end of your talk? 

Well of course there are lots of ideas we could cook up, and if you were my client we could customize something just for you, but I thought of the most common offers that work really well for MOST people & MOST businesses. 

Okay now it’s time for you to choose an offer that will work for you!


GIVE A FREE TALK ===> SELL YOUR ENTRY-LEVEL WEEKLY TRAINING SERIES

You Can Offer A 5-6 Week Course People Can Take Online

My Rock Your Talk Program is a good example of a course people can buy (either online or off) and go through the modules online.

A several week course like this makes the perfect offer at the end of your talk, because it’s a more entry-level investment, (generally $300-$1000).

It’s a great next step for audience members who are digging your talk and ready to start really transforming with your help.

You don’t want to ask for a huge commitment of time or money, after only speaking for 30-min to an hour. And you also shouldn’t leave people hanging. (Thus, always have an offer.)

I’ve generated some sweet pay days, making $20,000.00, $30,000.00, $50,000.00 from a 1-hour talk (to 80-100 ppl) with an entry level offer of $500. That’s sales made right in the room. No follow up.

What might be possible for you?

GIVE A FREE TALK ===> SELL YOUR HOME STUDY PROGRAM

Take the recordings of your weekly series (above) and have them transcribed, edit them lightly, put them in a binder & bundle it with your recordings, and you now have a “Home Study Course” that you can sell any time without having to deliver it live.

Once you record your weekly series (above) you can simply work with a company like Vervante (who I use) to create the shippable, home study program. They make it super easy.

Now-a-days you don’t need to create a 100 binders and keep them in your garage and pray they sell! PHEW!

With companies like Vervante, Kunaki, and Disk, you can send them over your recordings, pdfs, and graphics, and when someone buys your program they will ship off to them! Easy peasy.

Now you’re cooking with gas!

You Can Create a Home Study Program

GIVE A FREE TALK ===> SELL YOUR LOCAL ONE-DAY WORKSHOP

Workshops are fun to lead & to attend. And they don’t require you to record anything!

They give you BIG IMPACT & a deep connection with your audience. This is important when you’re growing your tribe!

A workshop ticket is a great entry-level offer, and at the workshop itself, you’ll earn enough trust to offer your higher ticket products, services, or coaching. So your workshop does double-duty.

It helps you serve in a big way, and gives you the ability to make your higher-end offer at the workshop itself, selling high-end coaching, consulting or VIP Experiences, or masterminds to name a few.

(Want help developing your workshop or live event? Check out Rock Your Workshop.)

GIVE A FREE TALK ===> SELL TICKETS TO YOUR MULTI-DAY LIVE EVENT

For the record, multi-day, multi- speaker live events aren’t the place to start. Better to start with a one day workshop right in your home town. 🙂

But for those of you with more experience, remember that the best way to fill your live event IS with speaking.

People who attend events, attend events! (make sense?)

So speaking is the best way to find warm leads and fill your room. Plus, since they already met you in person at your talk, their interest in you and your program will be deeper from the get-go when you see them again at your event.

Sell Tickets to a Live Event from Your Talk

The Rise Live Event in Portland Oregon

GIVE A FREE TALK ===> SIGN PEOPLE UP FOR YOUR WEBINAR

Can’t make an offer at the end of your talk? No problemo!

Give everyone the opportunity to sign up for a free webinar training! You’ll get additional time to grow your connection with the group, they’ll get additional training, and THEN you can easily make your offer on the webinar.

You can have people sign up for your webinar in person, by filling out a form.
And online… Hand down the best resource for creating a page to collect sign ups for your webinar, is ClickFunnels.
This is who I use and have for years, and I have super high converting opt in pages!

The reason why I love Clickfunnels is that they have easy use templates that are already structured to make your opt-in page high converting.

First, just customize the template (which is as easy as drag, drop, and click) and then connect to your email account, or do what I do… have your assistant setup the technical side for you.

You can pay someone one hour to set your page for you, or you can wrestle with it all day. Which is easier? 🙂

So here’s the link to the Clickfunnels free trial if you want to check it out. 

Again in this case, people attend a talk (where you can’t sell). You enroll them in a free webinar. On the webinar you make an offer.

Easy!

GIVE A FREE TALK ===> OFFER STRATEGY SESSIONS or CONSULTATIONS

Are you great at selling one-on-one? If you are, your offer at the end of your talk might simply be to have people sign up for a strategy session or consultation with you.

This is a great strategy particularly if you’re offering more high ticket product or service.

I have a couple of rules around this that I share with my coaching clients.

1. Give the session a name.

Do not call it a “free coaching session”. My strategy sessions are called Rock Your Talk & Profit Sessions. (Because that’s what they help you do!) 

2. Give it a value.

Free doesn’t sound valuable, and really the session is not free anyway. Your time is valuable! How much would a client pay for your time? The Rock Your Talk & Profit Session is worth $1,000.00

3. Create a qualifying step to weed out people who are not serious about working with you.

Have people complete an application, questionnaire or intake form before meeting with them. If you want to chat with people who are interested in working with you, then they will have no problem giving you a little information first.

Be clear with people what the session is about too!

For example:
“If you’ve enjoyed today’s talk and you’d like to discuss how we can work together privately, please take a moment to check the box to request a Rock Your Talk & Profit Session with me. Its normally $1000. I have set aside 3 for people in this group. It’s just for those of you interested in working with me further.”

When people sign up for that session, send them a link to your questionnaire and once they hit submit on that questionnaire then you can have them land on your calendar to schedule the appointment.

You can approve the appointment once you’ve reviewed their form, and this way you’re only meeting with people who are truly qualified to work with you!

Win-Win!

And if someone is not ready to work with you, be sure to direct them to a person, place or resource where they might be better served.

Let’s all leave people better off for having met us!

GIVE A FREE TALK ===> OFFER THE OPPORTUNITY FOR PEOPLE TO PARTNER WITH YOU

Looking for partners to promote your product or program? Looking for sponsors for your upcoming live event? Give a rockin talk that then invites people to take the next step and PARTNER with you! Its another great way to grow your business.

Feeling encouraged?
Got some ideas flowing?
Awesome.

Let me know in the comments what offer you plan to make at your talk!

Looking for help crafting your talk? Check out the free 5-day course I created for you!

Craft Your Signature Talk Challenge Free Series

 

 

 

 

3 Types Of Speaking Gigs & How to Speak to Grow Your Biz

3 types of speaking gigs and my fav way tp use speaking to grow your business

Speaking is an undeniably great way to grow your business.

But when most people think of “Speaking” they tend to think of inspirational keynotes.

Really there are three kinds of talks.
1) Paid Keynotes (you get paid to speak to a group typically for an hour)

2) Pay to Play (you invest to get in front of an audience and make an offer)

3) Speaking for Free (you speak to a group and make an offer which results in sales)

The truth is that I’ve grown my business rapidly and made some of my biggest paydays by speaking for free (and my clients have too).

Sounds kind of backwards, right?

I get it. Let me break it down a little more…

Last I checked, the National Speakers Association said the average keynote pays about $3-$5k. You go, give your talk, you leave with a check. Done. Pretty cool for sure.

My clients, definitely get invited to deliver keynote talks, however, they want to do more than just inspire people, they want to help transform them!

They are coaches, consultants, authors, influencers, and experts with a big message to share and a desire to have a big impact on their clients’ lives. Maybe you can relate?

Imagine if the talk you’ll deliver feels more like a mini-workshop. Cool, right?!

It informs and entertains everyone, and at the end, you give people the opportunity to step into deeper training.

How Speaking Can Grow Your Business

I want you leaving your talk not just with compliments, but with leads, new clients, referrals to other opportunities, and… drum roll please….cash in hand.

How exactly can rocking FREE speaking gigs (or webinars) pay off BIG for your business?

Let’s look at just a few ideas you can use in your coaching, consulting, author or expert business.

First, I want to address a common concern.

Many of you are worried that you don’t have a place to speak, and you don’t have an audience of followers yet I want you to know that that is totally okay!

There are infinite places to speak where groups are already gathered.

  • Chamber of Commerce
  • Networking meetings
  • Sales or management meetings for corporations
  • Business Association meetings
  • Industry conferences and events
  • Workshops & Retreats
  • Live online webinars and teleclasses
  • On Facebook Lives 
  • In a webinar to your subscribers
  • In a webinar to another person’s subscribers

In the Rock Your Talk program and at The Rise Live Event we talk more specifically about how to craft and structure your talk to serve and sell.

HERE ARE TWO TYPES OF OFFERS TO MAKE WHEN SPEAKING FOR FREE:

Sample ORder Form Selling From the Stage

1. A free offer:

Always have a digital “gift”  you offer in exchange for just their name and email that allows you give a little more after your talk, and add new names and emails to your contact list for follow up later.

HOT TIP on MAKING A FREE GIFT: A great free gift is valuable, easy to use, and could be a tip, tool, template or script that you pull straight from your paid program.

2. A paid offer:

Whenever possibble, especially if you’re getting paid, you want to offer a product, program or service, that will give your audience deeper training than what you provided in your talk.

An important way you serve people, is by giving them the opportunity to step up from your free information into a paid product, program, workshop or mentorship you offer.

Want help turning your expertise into a signature system, a talk you can deliver online and off, and program you can sell to multiple six figures or beyond?

Start with this free Craft Your Talk course.

Craft Your Signature Talk Challenge Free Series

And for those of  you feeling really drawn to learning the Rock Your Talk System from Kristin attend the 3-day Rise Live Event in Portland!

[Step By Step] How to Craft One Talk or Webinar That Adds Six or Seven Figures To Your Business

FIRST, A FRIENDLY WARNING: This is the world’s longest post. Okay, I have no idea if that’s true, probably not, but it’s certainly my longest. It’s detailed and step-by-step.  But if you’d prefer to watch a video tutorial you can pop over and I’ll walk you through the template on video & give you the downloadable template. Okay on with the show! 🙂

Step by Step How to Craft Your Talk with my 9 Step Talk Template

I’ve been working with leading coaches, consultants, experts, and authors for years…. the kind of people who really want to make a big difference.

I’ve helped so many of them get highly-visible while creating big waves of leads, and clients, and cash flow… while being totally true to who they really are. And we’ll talk about why that’s so important here in a minute.

The key lies in knowing how to Rock Your Talk.

It’s the secret to growing your visibility your impact and your income all at the same time. What does not work in this industry is being invisible in the market. So we definitely need you to stop hiding.

Because it’s a terrible feeling to know you could be making a big difference but have not as many clients as you’d like…. or have not enough people reading your book, or taking a workshop or going through your program! We cannot have that.

That said, if we put you in the spotlight we also want to make sure you’re not mimicking market leaders. It is a common misstep and it’s a great way to shoot yourself in the foot.

You’ll lose credibility authority and you’ll lose the opportunity to create a true connection with your audience.

And while there are many ways to help you stand out and get visible, the strategy we want to use has got to give you leverage.

Because if not, if the way we get you visible is time consuming and draining, you’ll end up burnt out, tired, sick, and unhappy.

I want you to have the kind of success that really lights you up.

So how do you do that? Your Rock Your Talk, baby! 🙂

We’re not talking about “stuffy speeches” or “polished presentations”, and we’re not talking about making you be something or someone that you’re not.

We’re talking about your message and your uniqueness being the secret weapon to your business catching fire.

It’s important that you understand that your biggest secret weapon in your business is YOU.

And if you truly want to have a big impact and big income in today’s market you cannot follow the pack. You need to be a leader and this means having your own message, your own voice, and your own platform.

(If you haven’t yet, you can download the Brand Personality Blueprint & watch the free video training too.)

archetype brand personality blueprint

Your brand personality & your expertise are going to help your talk be more YOU–
and today, we’re going to dive into the Rockin Talk Template.

And there’s a lot to the template and we could obviously go into detailed “how-to’s” on each section of your talk, but to keep this right-sized, I’m going to focus in on some of the most important tips and best practices that I’ve learned over the years about high-converting talks.

And in fact I’m going to start with a quick tip for you right now.

Please know that you do not need to take this talks template and then write out your talk word for word.
I REPEAT.

Do not write your talk out, word for word. This will only hold you back from being yourself, and getting your talk out of creation mode, and into action for your biz.

Also, if there is a component I mention that kind of stumps you, a part of the talk that you’re not sure what to do with … Do not freak out. It’s all good in the hood sisters (and brothers). Just breathe and know we can fill in gaps later. 🙂

The Rockin Talk Template has been proven and road-tested. Meaning, I did not pull it out of the sky. I have given hundreds of talks. I’ve spoken to thousands of people. And I’ve single-handedly generated over 7 figures with my talk.

I’ve also taught industry leaders this method and watch their results skyrocket too.

I’ve made all the mistakes imaginable that you could make already. I tested them every which way but loose. So you, my friend, you can just cut to the chase and enjoy using a proven template.

So stay with the template for now and later when your results are rock solid then you play with the structure a little, but not yet please. 

Use a Proven Step By Step Template To Craft Your Talk

Think of the Rockin Talk Creation Template is kind of like a safety net that keeps you on track. Even if you don’t do a perfect job delivering your talk (and listen, none of my talks are perfect) it will help guide you– so that great results can still happen.

It’s kind of like how an auto pilot on a plane doesn’t make the plane fly in a total literal straight line from takeoff to landing, but it does help the plane stay on track so that you end up exactly where you intended on going. So that’s pretty great news, right?

You can give a totally imperfect talk and still leave with leads and clients.

You totally can. So you know that the goal is not to give a perfectly polished talk. In fact, I think in today’s market, super “staged talks” with choreographed hand gestures can sometimes backfire. It can feel inauthentic to the audience.

So if you were worried you could now officially breathe a sigh of relief because perfection is not the goal… connection is.

First let’s talk real quick about three common missteps. You definitely want to avoid when it comes to crafting your talk.

The first challenge I call “The Winger”.

You’re confident and comfortable on stage which is great. And the downside is that sometimes your confidence tells you you don’t need a plan.

So you’re kind of out there winging it. And the big problem with that is that you’re inconsistent your content or you say things and it’s all inconsistent. So your closing ratio will be inconsistent. And accordingly, so will your audience experience.

The second challenge I call the Teacher.

The Teacher loves to teach and serve! You want everyone to learn a lot of your talk and all of that is great. But the big problem here is with overwhelm. You are drowning yourself and your audience in a big pile of content.

You want to give so much that you actually overwhelm yourself just trying to craft your talk and you overwhelm your audience when you’re delivering. And the audience will come away overwhelmed or thinking they just learned everything there is, and they don’t need to hire you.

In this situation, your audience is not served at the highest level and you’re left with compliments on your very nice talk, but few (or no) new clients to speak of.

And then lastly there is “The Polisher”.

The Talk Polisher will never give their talk, because The Polisher wants the talk to be perfect. And I’m going to be bold here in an effort to serve you and say your talks will never be perfect. As Mark Zuckerberg famously says “Move fast and break things.”. Yup!

Your talk will be perfectly imperfect just as it’s meant to be. Meaning it will be great! It will be real. It’ll impact lives and attract clients who dig you for who you really are.

Here The Step-by-Step Rockin Talk Template for Creating Your Talk to Serve & Sell.

Section One: Your Talk, Webinar, or Presentation’s Introduction

One thing you’ll learn if you study memory training is that the mind (and more specifically your memory) naturally remembers the very first thing and the very last thing that it hears.  People remember the first and last thing we do not want you to use your first moments on stage as a warm up.

We’ve all seen the guy or gal who starts talking and they’re shuffling papers and sifting through their flashcards trying to get them in the right order stammering and stumbling around the first five minutes of their talk and then they finally get in the groove.

The challenge is that if you use your first moments to “warm up”  you’ve already lost people.

So here are a few quick tips to use in your Rockin Talk Introduction to get the room rockin from the get go!

#1) Dress in alignment with your brand personality.

#2) Hit the stage with your rally song and again I gave that to you inside your brand personality blueprint. And of course you’re free to come up with a song of your own.

By the way you can check out a playlist of rally songs on my You Tube channel here called Songs To Hit The Stage with. There are songs for every brand personality in there (the same ones listed on your blueprint)

#3) Know exactly what you want to say first and practice it, so that you’re confident and ready when you hit the stage or step to the front of the room.

#4) Make a case for your topic that you enjoy your topic are very worth listening to. Imagine you’re a lawyer and these are your opening remarks. You’ve seen Law & Order. Let’s make a great case for your topic and how it can help solve problems.

Section Two: Share Your Personal Story of Triumph Using What You Teach

Next you want to share your personal story and it’s important to share your own path from struggling to success and to be willing to be a little vulnerable on stage because it will help build the bridge between you and your audience.

I often share about when my son was born and how we had this very high-risk pregnancy and how doctors even told us we shouldn’t have our son.

And I share the story because between tests and biopsies and me being on bed rest in the hospital, and his stay in the neonatal intensive care unit, we were left with a huge stack of medical bills (and of course I was at home not working with no maternity pay)

We were in a really tough financial position and it is that position that gave me the courage to give my very first talk on my own for my own company.

I booked that talk with a local networking group. I spoke to them in the middle of a restaurant. I spoke to 40 people and when I asked how many would like to come back to attend a full day workshop 30 people said “yes” and bought a ticket for just $100.

So I walked in there flat broke and I left with $3000 dollars and that day I was totally sold on speaking.

I share that story a lot because it’s how I started and it’s important for people to know that my talks didn’t always generate $10k, $50K, or $100k paydays.

It’s important because if you don’t know that *I* started at the beginning you might not think it’s okay for *you* to start at the beginning.

So consider the moment you were first convinced (through your own experience) that your expertise really WORKS.

Section Three: The Gathering Questions

The Gathering Questions are a set of two questions that when asked will gathers the room together and gets the room interacting with you.

Example:
How many of you are already experienced speakers?
How many of you have never given a talk before?

These questions would genuinely help me get to know the room, and allow me to make the case that my talk can be helpful to BOTH groups of people.

Likewise, we want your questions to pull together  & get some interacting going.

Section Four: The Wow Demo

You could call the WOW Demo an “attention getter”. This is the moment you wan to let everyone in the room to sit up and take notice.  So ideas for attention getters are:

startling statistics

a attention getting picture

a story or allegory

a quiz or assessment

Section Five: Main Teaching Points

By now you have a really strong opening to your rockin talk, webinar or presentation.

You look on brand, your song played, you connected with the audience through your story. You’ve got everyone interacting with your questions, and you even got them sitting up and paying attention with your WOW Demo.

Now you’re ready to get into the main content the main content. Now inside The Rock Your Talk Training Program I’m going to show you how to organize your content. All the stuff you know into modules or keys or steps and those steps are going to get plugged in right here.

But in the meantime, take a moment to think of the most important key things you need to teach people on your topic to be of the highest service. The stuff that they are really excited to know.

Remember you must be sure to stay on track and help see that you can help them.

So your talk or presentation is not the place to teach every essential boring nuts and bolts part of what you do.

It’s also not the proper place to dive so deep in detailed training because you will lose people and probably confuse them.

We’re here to add impact and serve, so the instead your talks job is to show people what’s possible to give them a bit of success.

So stick with the most important critical things you can teach that people get most excited about knowing hot tip here.

If you follow the Rock Your Talk Program most of the people who want to work with you are already ready! They are just waiting to hear what to do next:

Sections Six – Nine: The Conclusion

These last four steps make up your conclusion and will help you comfortably and confidently attract more leads and clients from your talk, webinar, or sales presentation.

Section Six: The Review
Now that you’ve been teaching, we’re to pause for a moment and tell them 1) what you gave them so far and2)  then tell them what they still need to get where they want to go next. (That is one the parts people often skip when making their offer.)

Section Seven: The Invitation
Then, you’re going to invite your audience to get that “stuff they still need”… inside your product or program.

Share your helpful resource with them, so that they can get moving!

Show them what’s possible and how your program will give them the results they really want.

Now I do want you to know the invitation or offer itself has several steps inside of it, if we were to go deeper on the topic of making offers.

Let me just tell you the most important one right now.

Don’t sell me the components of your program sell me on the results each component will give me.

Section Eight: The Instructions
This is really simple yet critical part of making your offer.

Be sure you tell people how to say yes to your offer and give them a way to say yes right then and there.

We go deeper into why this is inside of the Rock Your Talk Program but know that the best chance you have to serve someone who’s with you right then ….is to serve them right then and there.

So do yourself a favor and your audience a big favor & encourage everyone who is ready to go ahead and rock it out with you right there.

Section Nine: Rally The Room.
Now remember that people remember the first and last thing they hear so we don’t want to end your talk on a practical note of instructing people on how to enroll.

And if you remember back in video two I share with you that people buy on emotion backed by facts (but not just facts alone). So we want to anchor back to emotion now and the emotion that best supports a transformation for the room.

So ask yourself how you want your audience to feel. Then ask what your wish is for them.

Sharing this at the end of your talk will give an inspirational and motivational feel to the ending assuring that people who don’t buy will leave loving your talk and people who are ready to rise up will get some rockin results saying “yes” to your offer right then and there.

Okay Kristin, This is a Long Post, Sister! Wrap It Up Already!

So this is the template for your one super rockin talk.

And I know we’ve covered a lot and I’ve been talking fast and I want to remind you that you don’t need to know it all and you don’t have to have it all nailed every section of this immediately today.

So I always say that the perfect person… and the perfect business… and the perfect talk… They’re all a big fat lie a lie that if you tell yourself will keep you from doing what you’re here to do!

So please accept, no, even go so far as to ENJOY that this is a perfectly imperfect process.

One of the things I give my coaching clients is access to a video example of me rockin my talk a colleagues workshop.  I was really REALLY nervous.

You’ll see it was not a perfect talk.

You’ll also see that I follow this exact Rock Your Talk Program— and the Talk Template I just gave you.

And lo and behold, when I make the offer you will hear the pandemonium that broke loose as people rushed across the room to join the program (which generated upwards of $30,000.00 in new sales in an hour)

Your audience does not require perfection.

In fact they will often find your humanity endearing and it can bring you closer to an audience.

So a good strategy, following the five keys to Rock Your Talk, will get you the results you want even without the perfection.

Okay so here’s what I’m wondering now.

What problem will your talk solve for people?

And what was your biggest ah-ha from this training?

Let me know in the comments below!

Want to download the Rockin Talk Template? Click Here.

Craft Your High Converting Talk Webinar or Presentation Step by Step Template



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