Archive for Speaking

Three Easy-To-Make Mistakes That Will Stop You From Attracting Clients with Your Talk

Craft a Talk that Attracts Clients. Beware of these common mistakes.

Your talk structure has a lot to do with your results.

So before you deliver your next talk, be sure to watch for these three common missteps when it comes to crafting a talk that will convert into happy leads and paying clients.

They are easy to make, and the good news, pretty easy to fix too!

There’s The Winger, The Teacher, and The Polisher.

You’re a Winger if…

You’re confident and comfortable on stage…which is great. The downside is that confidence sometimes tells you that you don’t need to plan. So you’re up there winging it.

Problem #1 for Wingers

Your content and the order that you say things in… its all inconsistent. So you’re closing ratio, the number of clients you attract, will also be inconsistent… and accordingly so will your audiences experience. And we most def don’t want your talk to damage your reputation.

Problem #2 for Wingers

Hard to Follow… without any structure to your talk it much more likely to confuse or overwhelm your audience. and the bad news here is that we know a confused mind says NO.

Problem #3 for Wingers

You tend to go OVER your TIME.

It has been tested and proven that a talk that goes over its allotted time will generate less business. So the less organized your are with your content, the more apt you are to tell long and winding stories… go over time… and BLAM-O you’re losing sales.

You’re a Teacher if…

Meaning… You love to teach and serve and you want everyone to learn a lot at your talk. And that’s great.

Problem #1 for Teachers is

You want to GIVE so much that you overwhelm yourself just while trying to craft the talk, and you overwhelm your audience when delivering it.

Because you teach and you teach, and then… you guessed it you teach a little more.

Problem #2 for Teachers is

Another challenge with teaching too much content is that you can accidentally leave people with the impression that you just taught them everything they needed to know. Whoopsie!

If you are often getting a lot of polite compliments “nice talk” but  no new clients to speak of, then this is likely something we’d want to look at.

The big problem here is that you and I both know there is much more to your topic & to your clients’ success than you could ever teach in an hour talk.

So your job is NOT just to fill them with content, but show them what’s possible and activate people in taking the next step.

Lest you think I have always given high converting talks…

Over-teaching was def the way I gave talks in the beginning.

I’d leave with compliments at the end of my talk… but no clients or cash to speak of.

And I realized over time, that I wasn’t really helping people.

Giving free talks is a nice gesture but I want to have a GREATER IMPACT than entertaining people for an hour.

Once I realized this I made the proper mental shift that allowed me to follow a better strategy.

I learned that I could serve the audience AND also allowed them to see the path ahead, and where they might want to go next in working with me.

It was THEN that my talks generated real clients, and real paydays.

And then I had the chance to help people craft their rockin talks, and then THEY got clients that they got to serve. And thats when it all clicked. Attracting 10, 20 30, or 40 new clients from each talk… this means more impact & more income at the same time.

And I want THAT transformation for people, much more than I want compliments. And I’m guessing that’s really what you want too.

And last, but not least.

You’re a Polisher if…

This is you, you’ll be tempted to keep putting off giving your talk….because you will want your talk to be perfect.

If you’ve been “working on your talk” for longer than 30-60 days, you’re not preparing anymore, you’re avoiding.

And I’m going to be bold here in an effort to serve you…

YOUR TALK WILL NEVER BE PERFECT. It will perfectly imperfect just as it should be. Meaning it will be GREAT. It will impact lives, and it doesn’t need to be perfect to do that. And striving for that will keep you stuck in your office, and will keep the people who need your help the most, it will keep them waiting and in the dark.

So please please let go of the idea of perfection, and know that it is NOT required to rock your talk.

Want some help outlining your talk in the proper structure? Start here!

You can get our dry erase ready Rockin Talk Structure & Talk Promotional One Sheet for free!

Proven Talk Structure & Talk Promotional One Sheet

3 Types Of Speaking Gigs & How to Speak to Grow Your Biz

3 types of speaking gigs and my fav way tp use speaking to grow your business

Speaking is an undeniably great way to grow your business.

But when most people think of “Speaking” they tend to think of inspirational keynotes.

Really there are three kinds of talks.
1) Paid Keynotes (you get paid to speak to a group typically for an hour)

2) Pay to Play (you invest to get in front of an audience and make an offer)

3) Speaking for Free (you speak to a group and make an offer which results in sales)

The truth is that I’ve grown my business rapidly and made some of my biggest paydays by speaking for free (and my clients have too).

Sounds kind of backwards, right?

I get it. Let me break it down a little more…

Last I checked, the National Speakers Association said the average keynote pays about $3-$5k. You go, give your talk, you leave with a check. Done. Pretty cool for sure.

My clients, definitely get invited to deliver keynote talks, however, they want to do more than just inspire people, they want to help transform them!

They are coaches, consultants, authors, influencers, and experts with a big message to share and a desire to have a big impact on their clients’ lives. Maybe you can relate?

Imagine if the talk you’ll deliver feels more like a mini-workshop. Cool, right?!

It informs and entertains everyone, and at the end, you give people the opportunity to step into deeper training.

How Speaking Can Grow Your Business

I want you leaving your talk not just with compliments, but with leads, new clients, referrals to other opportunities, and… drum roll please….cash in hand.

How exactly can rocking FREE speaking gigs (or webinars) pay off BIG for your business?

Let’s look at just a few ideas you can use in your coaching, consulting, author or expert business.

First, I want to address a common concern.

Many of you are worried that you don’t have a place to speak, and you don’t have an audience of followers yet I want you to know that that is totally okay!

There are infinite places to speak where groups are already gathered.

  • Chamber of Commerce
  • Networking meetings
  • Sales or management meetings for corporations
  • Business Association meetings
  • Industry conferences and events
  • Workshops & Retreats
  • Live online webinars and teleclasses
  • On Facebook Lives 
  • In a webinar to your subscribers
  • In a webinar to another person’s subscribers

In the Rock Your Talk program and at The Rise Live Event we talk more specifically about how to craft and structure your talk to serve and sell.

HERE ARE TWO TYPES OF OFFERS TO MAKE WHEN SPEAKING FOR FREE:

Sample ORder Form Selling From the Stage

1. A free offer:

Always have a digital “gift”  you offer in exchange for just their name and email that allows you give a little more after your talk, and add new names and emails to your contact list for follow up later.

HOT TIP on MAKING A FREE GIFT: A great free gift is valuable, easy to use, and could be a tip, tool, template or script that you pull straight from your paid program.

2. A paid offer:

Whenever possibble, especially if you’re getting paid, you want to offer a product, program or service, that will give your audience deeper training than what you provided in your talk.

An important way you serve people, is by giving them the opportunity to step up from your free information into a paid product, program, workshop or mentorship you offer.

Want help turning your expertise into a signature system, a talk you can deliver online and off, and program you can sell to multiple six figures or beyond?

Start with this free Craft Your Talk course.

Craft Your Signature Talk Challenge Free Series

And for those of  you feeling really drawn to learning the Rock Your Talk System from Kristin attend the 3-day Rise Live Event in Portland!

How Your Imperfect Talks & Webinars Can Still Convert Like Crazy

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While you might be worried that you’re message or your delivery isn’t perfect enough to get you clients…

The truth is that in today’s Reality-TV loving world, giving a “perfectly polished & choreographed presentation” really won’t work as well anyway.

People actually appreciate getting to see the “real you”.

And here’s what you might not realize yet. Getting clients (or “closing the room”) from your talk or webinar isn’t something you suddenly “do” at the end of your talk. And it’s definitely not about being perfectly polished and scripted either (I’m proof of that!).

If you want to leave your talk with new leads and clients in your hands, you have to start that process from the moment you step to the front of the room.

Its all about connection, and creating the beginning of a relationship when you’re speaking to a group. Seek to serve the room. And they will feel it.

Then even if you’re talk is imperfect…guess what… its all good!

Your audience needs you to CARE about helping them, more than they need you to be perfect.

Tip #1: USE A PROVEN TALK STRUCTURE to MAXIMIZE RESULTS

A good talk might just roll off the tip of your tongue, but odds of that happening consistently are not high. We’re all human after all. Whenever a client comes to me and says, “Kristin, my talk didn’t get any clients this time”. There is always a reason. It’s rarely just a “fluke”

If you didn’t get good results from your talk there are two top reasons why this happens.

1. You spoke to an audience that was not ideal for you and your topic. (which likely didn’t happen if you vetted the opportunity properly).

and

2. You very likely strayed from your talk outline and the Rock Your Talk proven talk structure.

So while you don’t need to deliver your message perfectly, you do want to stick to your plan. Once you craft your talk properly, do not mess with the structure. 🙂 Because when you do, you mess with your results. And we don’t want that happening for you.

Stick with a proven talk structure so that your talk still accomplishes the goal of serving the room and activating sales, and all will be well. 🙂

TIP #2: PEOPLE WANT MORE THAN JUST CONTENT FROM YOU

Now-a-days, we can get answers to how to do just anything online, thanks to google.

But “answers” and “how to” while important are not enough. So yes please do give great content, but don’t stop there. Remember that you’re unique personality and style is part of what will draw people to YOU vs someone else.

Because while your topic might be duplicatable–
But the way YOU teach it, the way YOU inspire people into action, and the way you explain it–
it’s going to connect & resonate with a specific kind of person— your ideal client.

So be sure you add your true personality (we call it your Brand Personality Blueprint) to everything you do- so that you’re being true to yourself, standing out, and attract happy paying clients who love you.

TIP #3: SIMPLE STEPS HELP YOU HOLD ATTENTION in an ATTENTION DEFICIT WORLD

We can teach you lots of ways to command a talk or webinar, but to get started, here’s a few quick ideas on how you can add more interaction into your Rockin Talk, so you can create connection, and create a great experience for audience members.

Call & Response:
You Set It Up. The Audience Carries It Home
Call: Shave a Hair Cut.
Response: Shampoo.

Writer Downers:
You say it. They jot it down.
You: Here’s what you’ll want to jot down “Speaking is the Path to Profits”

Repeat After Me:
You: Repeat after me, “I will always have an offer when I speak”
Audience: I will always have an offer when I speak.

Verbal Fill in the Blank:
You: Making money with your talk is about strategy. Making money is about….
Audience: Strategy!
You: That’s right.

Remember that the more interactive your talk/interview/webinar is, the more fun people will have,
and the more fun you’ll have, and the more money you’ll make too.

WANT MORE HELP KICK-STARTING YOUR BIZ WITH a TALK YOU CAN USE ONLINE OR OFF?

Click Here to Download the Teach & Preach Pathways to Profits Guide

Teach Preach: The Pathway to Profit

Learn how you can serve more people, add value every time you speak, and attract paying clients all at the same time!

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Six Simple “Speaking” Questions to Get Your Booty Back into Biz Building Action

Its easy to feel stuck sometimes…wondering how you’ll be able to grow your biz to the next level. Or how you’ll be able to fill your new (or next) product, program, or workshop. The reality is that the RIGHT ACTIONS can turn your biz around fast.

…But you’ve got to get your booty back into biz building action.

Quick Assessment: Get Your Booty Back Into Biz Building Action

Remember that SPEAKING is one of the fastest ways to get highly visible, and generate a big wave of leads and clients.

These quick six simple questions will set you back on the path to profits:

In the past 30 days have you_(1)

A few tips to really make this work for you:

1. Rock ONE Talk
Online and offline… for interviews, webinars, and teleclasses.

One message will help you stay on point, help you hone your message & get great at sharing it, and get known for the one thing you do better than anyone.

2. Always Have an Offer
FREE OFFER: When you are in situations where its not appropriate to make a paid offer, like most interviews and podcasts, a FREE offer works great.

PAID OFFER: When you can make an offer, like when you’re speaking live, or leading a teleclass or webinar, then make a great entry-level offer.

HINT: We always have both offers (one free and one paid) on our order form.
One talk. One order form.  We’re all about keeping it simple over here. 🙂

3. Serve people in a big way and you’ll always be invited back.
When you seek to serve and give your audience a great experience… then you’ll never be a loss for great opportunities.

New leads, clients, referrals to other speaking gigs, & partnership opportunities will be flowing towards you consistently when you give great content and create a great connection in your talk.

Ready for the next step?
Try downloading the Start Up with Speaking guide & take the Start Me Up with Speaking training with Kristin here.

How to Use Speaking To Attract New Coaching or Consulting Clients

 

3 steps to stand out (without riding a hotdog like Miley)

Its good to stand out!
Buuuuut, not everyone wants to ride a hotdog like Miley. (thank goodness for that)

miley-hot-dog

 

 

 

 

 

 

 

 

The good news is that you don’t have to rock drastic hair color changes like I do, or ride a hotdog while wearing Big Bird’s jacket, order to stand out and be polarizing.

HERE ARE A FEW SIMPLE WAYS ANYONE CAN BE POLARIZING:

What do you like about the way your industry works?
What don’t you like about how your industry works?
What do you like about other experts?
What drives you nutty?
What do wish people in your industry would stop saying?
What do wish people in your industry would teach that they are leaving out?

I bet you can already start to see how you have you own unique take on things! That’s step one!

1. Have a UNIQUE PERSPECTIVE on your topic / area of expertise and highlight that when you talk about how and why you do what you do.

2. Let your UNIQUE PERSONA / PERSONALITY shine.  In corporate, its about washing away your uniqueness so that you fit the mold of your company culture. When you’re a coach, consultant, expert, author…. YOU GET TO BE YOU! And the more YOU you are, the MORE fans and clients you’ll have.

Are you a jeans and tee shirt kind of guy or gal?
Are you a label loving diva?
Are you a rock n roll wild child?
Are you a preppy, rockin geek-chic in all its glory!

Either way, start to peel back the mask and let the real you out!

3. LET ME EDU-TAIN YOU!

If you look at my most popular trainings, what resonated at THE RISE LIVE EVENT, if you look at the stats of our blog…. what people love the most is hot content that also entertains.

Now that DOESN’T mean that you have to put on a clown suit, but it does mean you want to remember that people are busy, and that sometimes life and work is hard. So give us a break in the day and cut through the clutter.

The way you entertain needs to be in alignment with your personality:

Give people a boost and some cheer!
Give em some inspiration!
Give em some magic mojo and psychic powers
Give em your quirky sense of humor
Give em HELL!

Just give em something more than nuthin.

Here’s the simplest tip I can give you, its something my first mentor Eric told me….

When you stand at the front of a room, lead a workshop, teleclass, webinar, or speak on stage, BE the PERSON YOU’D BE IN YOUR LIVING ROOM with your best friends and family. Be THE REAL YOU.

People will be drawn to your honesty, and your willingness to be comfortably and confidently you.

If you want help packaging your personality and expertise into a signature program, talk, and rocking biz, there are few resources to support you.

Click here for help creating a branded signature system and product you can become known for in the marketplace.

If you’d rather have my help building your personality brand, talk, and business, you may be a good fit for the Rock your Biz Club or the Rise Mastermind… but first watch this.

 

Rock Out Your Event Profits with Sponsorships

Event Sponsorships are big money. The question is… who’ll walk away with the cash?
YOU?   Or the HOST?

The best case scenario is that everyone wins!
At SpeakServeGrow.com, we’ve sponsored events that have generated $10K, $20K, $50K+ or more just within 30 days of the event. That doesn’t even count the long tail of profit.

So what could you do? This video shares:

(:44)     The big reason WHY you might want to sponsor an event.

(2:00)    Selling within your sponsorship

(2:29)    CAUTION: what to watch out for with sponsorships

(3:13)    Distractions and how they can bungle your sales

(3:20)    Mo money or No money?

(4:58)     Can you make an offer?

If you’re thinking about hosting your own event or speaking and sponsoring someone else’s event, I give you lots more details on it all here.

P.S.
If you’re interested in sponsorship of The Rise Live Event just give me a shout at Kristin@SpeakServeGrow.com, and we can chat about how you can get in front of our audience.

TWO WAYS TO ROCK YOUR TALK to $100K

To give you some inspiration and some strategy before the new year, I’m sharing with you two ways to generate $100K from one talk.  

But before you read it, I wanted to let you know if you’re worried about making this actually happen….  there’s still time for you to get the support, strategy, and accountability you need.  

You see, if you are a coach or consultant, adding extra revenue to your income each month can be pretty darn easy. Yet most people are making this harder than it needs to be.  

So let me break it down for you.  

In fact, this is so simple, you might want to roll your eyes at me, or wonder why everyone isn’t doing this, but I’ll explain that in a moment too.  

But I’m getting ahead of myself. Let me give you the formula first…  

Your Branded Signature System ====> Becomes Your Rockin Talk = Year Round Visibility + Profits (without ever having to create anything else)  

Ha-ha!
I told you it’s simple. Now let’s really get into how that helps you make more money, more quickly than everyone else around you.  

EXAMPLE: You are an online marketing coach, who maps out their branded signature system for making lots of money online, and you find you have 5 keys steps that everyone needs to take in order to be successful.  

Step one: We take the steps of your signature system, and turn it into ONE rockin talk based on the system. (When we work together I’ll show you exactly how to do this)  

Step two: Your talk feeds people into your 6-week training series.  

Step three: Your 6-week training series funnels people into your VIP Days or Coaching Program.  

Now hang on… Let’s talk about cold hard cash.  

Let’s say you give your talk a few places (online or off) and enroll just 20 people in your 5-week series at $500-   that’s $15,000.00 right there.  That may not seem like a lot of money at first. But consider a few other facts.  

1) You can repeat this series every quarter (so that alone would be $40,000.00 a year in added revenue!) And it’s really one series, that you’re repeating. So the work is only done once!  

2) You’ll also make an offer to help people as they are graduating out of your series. Let’s say just THREE people per series, up-level into your V.I.P. Training or coaching program.  

That’s 12 people per year going into a $5000 VIP DAY or Coaching program =  that’s an extra $60,000.00 per year.  

And now we’ve already added $100,000.00 to your revenue for the year.  

And we’re just getting started.  

3) When done right, each initial talk you give will result in lots of opportunities… leads, list building, coaching consultations, VIP Day requests, more speaking gigs, the list goes on and on!
Want to rock your talk and biz in 2014. I have 2 openings and maybe one is right for you? Click here and fill out the quick questionnaire so that you can I can chat about it…if I think I can help.  

What type of talk do you want to give? Give a talk about social media. online marketing. weight loss. finances. marriage. marketing. advertising. mindset.  

I really can’t think of a business that wouldn’t benefit from having a system to generate more leads, clients, and visibility.  

You don’t need to be a “speaker”, you just need to want to help people!  And the CAR program will teach you the rest.  

Psssst! Are you already beginning to see why my clients tend to make a lot of money without all the travel and the long work weeks? We teach you simple ways to leverage your time and energy, to give you the maximize visibility and a profit plan you can repeat.  

Click here and fill out the quick questionnaire so that you can I can chat about it…if I think I can help.  

EXAMPLE 2: You give a talk designed to fill a small, local workshop.

You give the talk 5 times, closing 5 people into your event, that’s 25 people right there (plus you invite your clients + you have sponsors who bring guests too) let’s say you end up with about 50 people in the room.  

Let’s assume your ticket sales all go towards event costs… to keep this equation simple.  

At the event, 10 people buy an entry-level $500 course = $10,000.00  

Just 3 people (10% of the room) step up into a VIP Coaching Experience with you for $5K. That’s another $15,000.  

That’s $25,000 in additional revenue from your local workshop…..  

And this example is about as simple as possible. We could go MUCH farther & much bigger talking about live events and generating revenue.  

This workshop could be done in your home town 1X per quarter giving you an extra $100,000.00 per year.  

Are you now begin to see how some people quickly take their businesses to beyond six figures with speaking?  

So, I know what you are thinking right now. If this is so simple, why doesn’t everyone do it, right? I believe there are at least five reasons.  

First, most people think they need to want to be a “speaker” in order to use speaking. When as you can see, its really about marketing your business.  

Second, most people are very attached to their ideas – even when they don’t work and don’t sell. By the time they are willing to admit that what they are doing isn’t working, it’s often too late to turn things around.  

Third, many people let fear hold them back. If you have a system and strategy to follow…. you can feel the fear and move through it. I still get nervous. Its normal! But if you have a big dream, you can’t let that stop you.  

Fourth, not knowing how.. Attracting people to a local workshop and enrolling 3 people into a VIP Day or Coaching is a doable objective. Still, for many who don’t have the right strategy this all can feel extremely frustrating.  

Fifth, many people imagine they can figure everything out or make changes on their own. They wait until they will have more time and more money to make changes in their business. But without making the changes first, they will never have more time or more money. Its the kind of thinking that can keep you stuck for a long time, until your time, energy, and money run out.  

So what can you do next?  

You can head out on your own and start implementing and figure out what works, and what doesn’t.  

It may take a while, but if you persist you will likely succeed after a few trials and errors.  

Or you can do what smart entrepreneurs do, realize it’s cheaper (and faster) to learn from other people’s mistakes and buy that experience from them.
Click here to request a chat with Kristin about how you can rock your 2014.  

The Rise Mastermind is for those of you who are committed to building a multple six figure business, and our group coaching program is great for people who are ramping up their revenue.
Either way, let’s get you into action…. becoming the go-to authority you were meant to be!
Speak.
Serve.
Grow.


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