Archive for Speaking

How Free Speaking Gigs Pay Off Big: Add 5-30 New Clients in an Hour

free speaking gigs pay off big for your business









Speaking is an undeniably great way to grow your business. You will quickly position yourself to stand out in the market and can generate a rush of hot leads, and 3 to 30 new clients right there in the room (no tech and no follow necessary).

But when most people think of “Speaking” they tend to think of inspirational keynotes.

When we boil it down… there are three main kinds of talks:
1) Paid Keynotes  (you get paid to speak to a group typically for an hour)
2) Pay to Play (you invest to get in front of an audience and make an offer)
3) Speaking for Free (you speak to a group and make an offer which results in sales)

The truth is that I’ve grown my business rapidly and made some of my biggest paydays by speaking for free (and my clients have too). Sounds A$$-Backwards right? I get it. Let me break it down a little more…

Last I checked, the National Speakers Association said the average keynote pays about $3-$5k. You go, give your talk, you leave with a check. Done.

My clients however, want to do more than just inspire people, they want to help transform them! They are coaches, consultants, authors and experts with a big message to share and a desire to have a big impact on their clients’ lives. Maybe you can relate?

The talk you’ll deliver is more like a mini-workshop. It informs and entertains everyone, and at the end, you give people the opportunity to step into deeper training. I want you leaving your talk not just with compliments, but with leads, and clients, and cash in hand.

  • My client Mary just spoke for free locally, and generated $20,000.00. 
  • Jen walked away with $16,000.00 in recurring monthly income, from her first talk ever.
  • And my own talks have generated $30,000.00, $40,000.00 yes even $50,000.00.

How will you use your talk to grow your business?

Free Talk ===> Weekly Online Training Series

Making an entry-level offer at the end of your talk is perfect (and exactly what I suggest you do) because its a more entry-level investment, (generally $300-$1000). Its a great next step for audience members.

You don’t want to ask for a huge commitment of time or money, after only speaking for 30-min to an hour with people.

I’ve generated some of my BIGGEST pay days, making $20,000.00 even 30,000.00 from a talk with an entry-level offer of $550.

Free Talk ===> Do It Yourself Home Study Course

Take the recordings of your weekly series (above) and have them transcribed!

Put it all together in a binder or in a membership site, and you now have a Home Study Course that you can sell any time without having to deliver it live.

Now you’re cooking with gas!

Free talk ===> Local One Day Workshop

Workshops are fun to lead & to attend.

They give you  BIG IMPACT & a deep connection with your audience, which is hard to create in today’s mostly online world.

A workshop ticket is a great entry level offer, and at the workshop itself you’ve earn enough trust to offer your higher ticket products, services, or coaching.

Free Talk ===> Live Multi-Day Event

Big multi-day, multi- speaker live events aren’t the place to start for most people. Though I’ve had clients leap into them and generate six figures! 

But if you’re newer in business or if you haven’t led a workshop before, you might start with a one-day workshop right in your home town. 🙂

But for those of you with more experience, remember that they best way to fill your live event IS with speaking.

People who attend events, attend events! (make sense?) So speaking is the best way to find warm leads and fill your room.

Plus, since they already met you in person at your talk, their interest in you and your program will be deeper from the get-go when you see them again at your event.

My first 3-day event generated $250,000.00 and we were able to grow it from there, as our strategy improved.

(Want to learn how to lead profitable small one-day workshop or multi day live events? Click here to see Rock Your Workshop.

Free Talk ===> Live Webinar

Can’t make an offer at the end of your talk?

No problem. Give everyone the opportunity to sign up for a free webinar training!

You’ll get additional time to grow your connection with the group, they’ll get additional training, and THEN you can easily make your offer on the webinar.

Btw you can hope on an upcoming Rock Your Talk training here.

Each slide leads the way for you, I’ll the way through from your open, to the main content, all the way through every step of the offer.

All you do is customize and go Rock Your Talk! Super easy.

Free Talk ===> Strategy Session or Consultation

Are you great at selling one on one? If you are, your offer at the end of your talk might simply be to have people sign up for a strategy session or consultation with you.

This is a great strategy particularly if you’re offering more high ticket product or service.

My client Mary booked free talks around town, and used this exact strategy to generate her first $70,000 month!

Free Talk ===> Promotional Partners

Looking for partners to promote your product or program?

Looking for sponsors for your upcoming live event?

Give a rockin talk that then invites people to take the next step and PARTNER with you!

It’s another great way to grow your business.

Sign up for the next Rock Your Talk online class here. It’s free, and an easy way to see if this is for you. 

Three Easy-To-Make Mistakes That Will Stop You From Attracting Clients with Your Talk

Craft a Talk that Attracts Clients. Beware of these common mistakes.

Your talk structure has a lot to do with your results.

So before you deliver your next talk, be sure to watch for these three common missteps when it comes to crafting a talk that will convert into happy leads and paying clients.

They are easy to make, and the good news, pretty easy to fix too!

There’s The Winger, The Teacher, and The Polisher.

You’re a Winger if…

You’re confident and comfortable on stage…which is great. The downside is that confidence sometimes tells you that you don’t need to plan. So you’re up there winging it.

Problem #1 for Wingers

Your content and the order that you say things in… its all inconsistent. So you’re closing ratio, the number of clients you attract, will also be inconsistent… and accordingly so will your audiences experience. And we most def don’t want your talk to damage your reputation.

Problem #2 for Wingers

Hard to Follow… without any structure to your talk it much more likely to confuse or overwhelm your audience. and the bad news here is that we know a confused mind says NO.

Problem #3 for Wingers

You tend to go OVER your TIME.

It has been tested and proven that a talk that goes over its allotted time will generate less business. So the less organized your are with your content, the more apt you are to tell long and winding stories… go over time… and BLAM-O you’re losing sales.

You’re a Teacher if…

Meaning… You love to teach and serve and you want everyone to learn a lot at your talk. And that’s great.

Problem #1 for Teachers is

You want to GIVE so much that you overwhelm yourself just while trying to craft the talk, and you overwhelm your audience when delivering it.

Because you teach and you teach, and then… you guessed it you teach a little more.

Problem #2 for Teachers is

Another challenge with teaching too much content is that you can accidentally leave people with the impression that you just taught them everything they needed to know. Whoopsie!

If you are often getting a lot of polite compliments “nice talk” but  no new clients to speak of, then this is likely something we’d want to look at.

The big problem here is that you and I both know there is much more to your topic & to your clients’ success than you could ever teach in an hour talk.

So your job is NOT just to fill them with content, but show them what’s possible and activate people in taking the next step.

Lest you think I have always given high converting talks…

Over-teaching was def the way I gave talks in the beginning.

I’d leave with compliments at the end of my talk… but no clients or cash to speak of.

And I realized over time, that I wasn’t really helping people.

Giving free talks is a nice gesture but I want to have a GREATER IMPACT than entertaining people for an hour.

Once I realized this I made the proper mental shift that allowed me to follow a better strategy.

I learned that I could serve the audience AND also allowed them to see the path ahead, and where they might want to go next in working with me.

It was THEN that my talks generated real clients, and real paydays.

And then I had the chance to help people craft their rockin talks, and then THEY got clients that they got to serve. And thats when it all clicked. Attracting 10, 20 30, or 40 new clients from each talk… this means more impact & more income at the same time.

And I want THAT transformation for people, much more than I want compliments. And I’m guessing that’s really what you want too.

And last, but not least.

You’re a Polisher if…

This is you, you’ll be tempted to keep putting off giving your talk….because you will want your talk to be perfect.

If you’ve been “working on your talk” for longer than 30-60 days, you’re not preparing anymore, you’re avoiding.

And I’m going to be bold here in an effort to serve you…

YOUR TALK WILL NEVER BE PERFECT. It will perfectly imperfect just as it should be. Meaning it will be GREAT. It will impact lives, and it doesn’t need to be perfect to do that. And striving for that will keep you stuck in your office, and will keep the people who need your help the most, it will keep them waiting and in the dark.

So please please let go of the idea of perfection, and know that it is NOT required to rock your talk.

Want some help outlining your talk in the proper structure? Start here!

You can get our dry erase ready Rockin Talk Structure & Talk Promotional One Sheet for free!

Proven Talk Structure & Talk Promotional One Sheet

3 Types Of Speaking Gigs & How to Speak to Grow Your Biz

3 types of speaking gigs and my fav way tp use speaking to grow your business

Speaking is an undeniably great way to grow your business.

But when most people think of “Speaking” they tend to think of inspirational keynotes.

Really there are three kinds of talks.
1) Paid Keynotes (you get paid to speak to a group typically for an hour)

2) Pay to Play (you invest to get in front of an audience and make an offer)

3) Speaking for Free (you speak to a group and make an offer which results in sales)

The truth is that I’ve grown my business rapidly and made some of my biggest paydays by speaking for free (and my clients have too).

Sounds kind of backwards, right?

I get it. Let me break it down a little more…

Last I checked, the National Speakers Association said the average keynote pays about $3-$5k. You go, give your talk, you leave with a check. Done. Pretty cool for sure.

My clients, definitely get invited to deliver keynote talks, however, they want to do more than just inspire people, they want to help transform them!

They are coaches, consultants, authors, influencers, and experts with a big message to share and a desire to have a big impact on their clients’ lives. Maybe you can relate?

Imagine if the talk you’ll deliver feels more like a mini-workshop. Cool, right?!

It informs and entertains everyone, and at the end, you give people the opportunity to step into deeper training.

How Speaking Can Grow Your Business

I want you leaving your talk not just with compliments, but with leads, new clients, referrals to other opportunities, and… drum roll please….cash in hand.

How exactly can rocking FREE speaking gigs (or webinars) pay off BIG for your business?

Let’s look at just a few ideas you can use in your coaching, consulting, author or expert business.

First, I want to address a common concern.

Many of you are worried that you don’t have a place to speak, and you don’t have an audience of followers yet I want you to know that that is totally okay!

There are infinite places to speak where groups are already gathered.

  • Chamber of Commerce
  • Networking meetings
  • Sales or management meetings for corporations
  • Business Association meetings
  • Industry conferences and events
  • Workshops & Retreats
  • Live online webinars and teleclasses
  • On Facebook Lives 
  • In a webinar to your subscribers
  • In a webinar to another person’s subscribers

In the Rock Your Talk program and at The Rise Live Event we talk more specifically about how to craft and structure your talk to serve and sell.


Sample ORder Form Selling From the Stage

1. A free offer:

Always have a digital “gift”  you offer in exchange for just their name and email that allows you give a little more after your talk, and add new names and emails to your contact list for follow up later.

HOT TIP on MAKING A FREE GIFT: A great free gift is valuable, easy to use, and could be a tip, tool, template or script that you pull straight from your paid program.

2. A paid offer:

Whenever possibble, especially if you’re getting paid, you want to offer a product, program or service, that will give your audience deeper training than what you provided in your talk.

An important way you serve people, is by giving them the opportunity to step up from your free information into a paid product, program, workshop or mentorship you offer.

Want help turning your expertise into a signature system, a talk you can deliver online and off, and program you can sell to multiple six figures or beyond?

Start with this free Craft Your Talk course.

Craft Your Signature Talk Challenge Free Series

And for those of  you feeling really drawn to learning the Rock Your Talk System from Kristin attend the 3-day Rise Live Event in Portland!

How Your Imperfect Talks & Webinars Can Still Convert Like Crazy

Screen Shot 2017-05-30 at 11.55.05 AM
While you might be worried that you’re message or your delivery isn’t perfect enough to get you clients…

The truth is that in today’s Reality-TV loving world, giving a “perfectly polished & choreographed presentation” really won’t work as well anyway.

People actually appreciate getting to see the “real you”.

And here’s what you might not realize yet. Getting clients (or “closing the room”) from your talk or webinar isn’t something you suddenly “do” at the end of your talk. And it’s definitely not about being perfectly polished and scripted either (I’m proof of that!).

If you want to leave your talk with new leads and clients in your hands, you have to start that process from the moment you step to the front of the room.

Its all about connection, and creating the beginning of a relationship when you’re speaking to a group. Seek to serve the room. And they will feel it.

Then even if you’re talk is imperfect…guess what… its all good!

Your audience needs you to CARE about helping them, more than they need you to be perfect.


A good talk might just roll off the tip of your tongue, but odds of that happening consistently are not high. We’re all human after all. Whenever a client comes to me and says, “Kristin, my talk didn’t get any clients this time”. There is always a reason. It’s rarely just a “fluke”

If you didn’t get good results from your talk there are two top reasons why this happens.

1. You spoke to an audience that was not ideal for you and your topic. (which likely didn’t happen if you vetted the opportunity properly).


2. You very likely strayed from your talk outline and the Rock Your Talk proven talk structure.

So while you don’t need to deliver your message perfectly, you do want to stick to your plan. Once you craft your talk properly, do not mess with the structure. 🙂 Because when you do, you mess with your results. And we don’t want that happening for you.

Stick with a proven talk structure so that your talk still accomplishes the goal of serving the room and activating sales, and all will be well. 🙂


Now-a-days, we can get answers to how to do just anything online, thanks to google.

But “answers” and “how to” while important are not enough. So yes please do give great content, but don’t stop there. Remember that you’re unique personality and style is part of what will draw people to YOU vs someone else.

Because while your topic might be duplicatable–
But the way YOU teach it, the way YOU inspire people into action, and the way you explain it–
it’s going to connect & resonate with a specific kind of person— your ideal client.

So be sure you add your true personality (we call it your Brand Personality Blueprint) to everything you do- so that you’re being true to yourself, standing out, and attract happy paying clients who love you.


We can teach you lots of ways to command a talk or webinar, but to get started, here’s a few quick ideas on how you can add more interaction into your Rockin Talk, so you can create connection, and create a great experience for audience members.

Call & Response:
You Set It Up. The Audience Carries It Home
Call: Shave a Hair Cut.
Response: Shampoo.

Writer Downers:
You say it. They jot it down.
You: Here’s what you’ll want to jot down “Speaking is the Path to Profits”

Repeat After Me:
You: Repeat after me, “I will always have an offer when I speak”
Audience: I will always have an offer when I speak.

Verbal Fill in the Blank:
You: Making money with your talk is about strategy. Making money is about….
Audience: Strategy!
You: That’s right.

Remember that the more interactive your talk/interview/webinar is, the more fun people will have,
and the more fun you’ll have, and the more money you’ll make too.


Click Here to Download the Teach & Preach Pathways to Profits Guide

Teach Preach: The Pathway to Profit

Learn how you can serve more people, add value every time you speak, and attract paying clients all at the same time!
















Six Simple “Speaking” Questions to Get Your Booty Back into Biz Building Action

Its easy to feel stuck sometimes…wondering how you’ll be able to grow your biz to the next level. Or how you’ll be able to fill your new (or next) product, program, or workshop. The reality is that the RIGHT ACTIONS can turn your biz around fast.

…But you’ve got to get your booty back into biz building action.

Quick Assessment: Get Your Booty Back Into Biz Building Action

Remember that SPEAKING is one of the fastest ways to get highly visible, and generate a big wave of leads and clients.

These quick six simple questions will set you back on the path to profits:

In the past 30 days have you_(1)

A few tips to really make this work for you:

1. Rock ONE Talk
Online and offline… for interviews, webinars, and teleclasses.

One message will help you stay on point, help you hone your message & get great at sharing it, and get known for the one thing you do better than anyone.

2. Always Have an Offer
FREE OFFER: When you are in situations where its not appropriate to make a paid offer, like most interviews and podcasts, a FREE offer works great.

PAID OFFER: When you can make an offer, like when you’re speaking live, or leading a teleclass or webinar, then make a great entry-level offer.

HINT: We always have both offers (one free and one paid) on our order form.
One talk. One order form.  We’re all about keeping it simple over here. 🙂

3. Serve people in a big way and you’ll always be invited back.
When you seek to serve and give your audience a great experience… then you’ll never be a loss for great opportunities.

New leads, clients, referrals to other speaking gigs, & partnership opportunities will be flowing towards you consistently when you give great content and create a great connection in your talk.

Ready for the next step?
Try downloading the Start Up with Speaking guide & take the Start Me Up with Speaking training with Kristin here.

How to Use Speaking To Attract New Coaching or Consulting Clients


3 steps to stand out (without riding a hotdog like Miley)

Its good to stand out!
Buuuuut, not everyone wants to ride a hotdog like Miley. (thank goodness for that)










The good news is that you don’t have to rock drastic hair color changes like I do, or ride a hotdog while wearing Big Bird’s jacket, order to stand out and be polarizing.


What do you like about the way your industry works?
What don’t you like about how your industry works?
What do you like about other experts?
What drives you nutty?
What do wish people in your industry would stop saying?
What do wish people in your industry would teach that they are leaving out?

I bet you can already start to see how you have you own unique take on things! That’s step one!

1. Have a UNIQUE PERSPECTIVE on your topic / area of expertise and highlight that when you talk about how and why you do what you do.

2. Let your UNIQUE PERSONA / PERSONALITY shine.  In corporate, its about washing away your uniqueness so that you fit the mold of your company culture. When you’re a coach, consultant, expert, author…. YOU GET TO BE YOU! And the more YOU you are, the MORE fans and clients you’ll have.

Are you a jeans and tee shirt kind of guy or gal?
Are you a label loving diva?
Are you a rock n roll wild child?
Are you a preppy, rockin geek-chic in all its glory!

Either way, start to peel back the mask and let the real you out!


If you look at my most popular trainings, what resonated at THE RISE LIVE EVENT, if you look at the stats of our blog…. what people love the most is hot content that also entertains.

Now that DOESN’T mean that you have to put on a clown suit, but it does mean you want to remember that people are busy, and that sometimes life and work is hard. So give us a break in the day and cut through the clutter.

The way you entertain needs to be in alignment with your personality:

Give people a boost and some cheer!
Give em some inspiration!
Give em some magic mojo and psychic powers
Give em your quirky sense of humor
Give em HELL!

Just give em something more than nuthin.

Here’s the simplest tip I can give you, its something my first mentor Eric told me….

When you stand at the front of a room, lead a workshop, teleclass, webinar, or speak on stage, BE the PERSON YOU’D BE IN YOUR LIVING ROOM with your best friends and family. Be THE REAL YOU.

People will be drawn to your honesty, and your willingness to be comfortably and confidently you.

If you want help packaging your personality and expertise into a signature program, talk, and rocking biz, there are few resources to support you.

Click here for help creating a branded signature system and product you can become known for in the marketplace.

If you’d rather have my help building your personality brand, talk, and business, you may be a good fit for the Rock your Biz Club or the Rise Mastermind… but first watch this.


Rock Out Your Event Profits with Sponsorships

Event Sponsorships are big money. The question is… who’ll walk away with the cash?
YOU?   Or the HOST?

The best case scenario is that everyone wins!
At, we’ve sponsored events that have generated $10K, $20K, $50K+ or more just within 30 days of the event. That doesn’t even count the long tail of profit.

So what could you do? This video shares:

(:44)     The big reason WHY you might want to sponsor an event.

(2:00)    Selling within your sponsorship

(2:29)    CAUTION: what to watch out for with sponsorships

(3:13)    Distractions and how they can bungle your sales

(3:20)    Mo money or No money?

(4:58)     Can you make an offer?

If you’re thinking about hosting your own event or speaking and sponsoring someone else’s event, I give you lots more details on it all here.

If you’re interested in sponsorship of The Rise Live Event just give me a shout at, and we can chat about how you can get in front of our audience.

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