First this post has a workshop plan in it–
So yeah, its long.
Okay so, you’ve all heard that selling coaching or consulting
is great CONSISTENT monthly income…
–and it is!
But how in the world can you fill all those coaching spots?
(especially if you’re not a big fan of one-on-one strategy sessions)
Now if you follow me you know, that I DO NOT SUGGEST
giving a 1-hour talk and then pitching
your private coaching as your main offer.
If you’ve tried it, you already know
that its generally a big leap for people to make.
Kind of like trying to go too far on a 1st date.
Its a fast way to blow it.
So pitching something more “entry level” is the way to go.
That’s why I want to talk to you about
the power of ROCKIN a WORKSHOP! 🙂
…and how it can add $18,880.00
or six- figures…multiple six figures even 7 figures to your income
(yes, it’s being done by people just like you!)
Let me break it down for you.
In fact, this is so simple,
you might want to roll your eyes at me,
or wonder why everyone isn’t doing this
…but I’ll explain that in a moment too.
And I’ll show you where to go
to get your workshop on! 😉
But I’m getting ahead of myself.
Let me give you the formula first…
STEP TWO: Take those steps and turn them into the main points of your TALK.
STEP THREE: YOUR TALK invites people
into a LIVE 1-day WORKSHOP to learn more.
(HOT TIP: Offer workshop tickets for a minimum of
two payments of $97. I’ll tell you why in a minute)
STEP FOUR: Your WORKSHOP
funnels people into your Coaching
to help people implement what they’ve learned.
This step is all about the right content strategy at your event.
If you’d like me to show you a bit more on content strategy for live events,
and how it influences what people learn,
and if they continue working with you… click here.
First I mentioned that offering seats at two
payments of $97 is a good idea. Here’s why.
If you offer a local workshop for free
for instance thinking this will pack the house…
sadly, you’d be mistaken.
(Good idea though! Sounds like it would work, but it really doesn’t)
Offer your workshop for free and people
won’t value your super rockin content,
and generally speaking…
most people won’t show up.
Now you can charge $97…
but the reality is that just as many
people will say yes, if its two or three
payments of $97.
It works because if I can afford $97
from my monthly budget this month,
I can probably make it work next month.
The effect on my budget isn’t any bigger.
So this is a great way, so charge fair value
for your content and make it easy for
people to afford to attend, at the same time!
And because they are financially committed
the reality is that they are more likely to attend,
value the content you share, and put it into practice!
(THIS is the ultimate goal of course!)
Let’s say you give your talk at a few places around town…
you enroll a people into your workshop…
a few here, and a few there.
You end up selling 20 tickets to your workshop.
(20 * $2 pmts of $97 = $3,880.00 in initial income)
Using the “BUTTS IN SEATS tips I
give you in this Rock Your Workshop training
you add another 20 people.
Now you have 40 peeps in the room.
(we could make this 100 or 200 but we’re going to keep it simple)
If you close just 13% of the room (a quite conservative estimate)
into your 6 mth coaching program at $500 a month
(not exactly premium pricing for private coaching)
…that’s $15,000.00 right there.
(5 people @ $3000 = $15,000.00)
+ the $3880 from tickets and you’re already at $18,880.00
That may or may not not seem like a lot of money at first.
So in a moment we’ll look at another example for those of you already rockin your biz!
For those of you already rockin, the results only get better.
So let’s raise your closing ratio to a more reasonable 20%
now you gain 8 new coaching client from your relatively small workshop.
And let’s say the program your offer at the end of your workshop is more like $1k a month.
8 people @ $1K/month = $8,000.00 a month in recurring monthly income.
Have a $30,000 mastermind? Now you’ve generated a quarter of a million dollars!
And let’s not even talk abbout what would happen if you got a few ore people int he room!
Keep feeding people into your group,
your paycheck goes up,
but your hours don’t budge a bit. 🙂
Sounds pretty cool right?
because it IS! 🙂
So here’s the great news…
I know you have lots of questions
about how to ROCK YOUR OWN WORKSHOP.
I believe there are at least five reasons.
Here’s the truth you already know.
The only way to get experience, is to get experience.
I had never taught a workshop…
Until I sold tickets to my workshop
and realized I was now going to have to teach it!
Ack! Okay so if you’re like me you MIGHT
freak out for a second, but then you’ll breathe
and remember your just teaching what you LOVE!
😉 And that my friends, is a TON OF FUN!
LOTS of people ask me about
the workshop schedule,
what to do when… and why.
That’s why I give you a sample schedule,
and even the psychology behind the schedule.
I totally get it, and in fact I taught several workshops
without making an offer, and no great thing came of doing that.
Meaning… I did NOT win a humanitarian award,
for NOT making an offer, in fact what generally happens,
is you leave people hanging.
Once you’ve spent a day with people
some of those folks will want to dive in deeper with you.
They love your topic, as much as YOU DO!
and they really want your help.
So yes we want to serve, and we want
to allow people a pathway to come
and work with you more closely. 🙂
Attracting people to a local workshop and enrolling
a few people into Coaching is a doable objective.
Still, for many who don’t have the right strategy
this all can feel extremely frustrating.
That’s why I want to give you a few of my FAV
ways to fill a workshop or live event.
Could be, but it will work a LOT FASTER
and BETTER when you have the answers
right from the start. 🙂
Either way… good luck… god speed… and keep on rockin!
Here’s the thing… the truth is
(and this is about to get real so take a breath)
some people don’t want you to shine.
Your success disrupts their world.
They’d like you to be the underdog.
The person who looks up to them.
(And they’d like it to stay that way, thank you very much.)
Do it anyway.
Shake em off.
Start running like hell,
and lose ’em at the turn!
Let NO ONE stop you from unleashing YOU,
100% remarkable, distinctive you.
You deserve to let yourself have a moment.
And frankly it is your responsibility
to show the world what you’re really made of,
what you’ve really got brewing inside of you!
I know you can do it.
I will help you do it.
And I’m cheering you on all the way!
Here are 4 fast ways to stop playing small and start rocking your talk and your biz:
1. Call someone you admire!
Step out on a limb a little, call someone you admire…. someone that you don’t know yet. Set up a 30 minute “partnership and support chat”. That’s a 30 minute (or less) chat about how you can help them either directly or indirectly.
See if you can connect them to resources, other partners and friends, events, or directly by promoting their next launch. Just offer to help. That’s the first step.
*** by the way almost no one actually does this so you will STAND OUT***
2. Put a workshop on your calendar!
Seek to serve your followers and fans in a bigger, brighter way. No more playing small. Time to step up, stand out, and make a big difference, and you can’t do that hiding in your office.
You’ve got to be willing to put yourself out there, and in return you’ll feel more inspired, and you’ll be stepping into your talents and gifts.
(click here to check out Workshopapalooza)
3. Step your speaking up a level.
Not yet speaking to groups? Time to start so you can gain more visibility and create more leads, clients and cash!
Speaking locally? Time to spread your wings and fly out of state!
Speaking on other people’s stages? Maybe its time you stepped on to your own!
(Click here to check out Command Any Room)
4. Add one big list-building event to your marketing calendar.
Go for the best partners you can and you’ll not only add to your list, you’ll align yourself with other top leaders in your market.
Now when you coach with me, you know that beyond the strategies and the tips, we talk about stepping up and into your full power. Because that is what the world needs most from you.
You don’t need to be perfect.
You just need to show the world the unbridled,
full-tilt, 100% perfectly imperfectly YOU.
So much can go right. And on the other hand, the whole shebang can go sideways in seven seconds flat if you’re not careful. And that’s why I’m giving you lots of great training on this topic in the next couple of weeks.
When you fly on your own dime across the country, spend your hard–earned money on nice outfits, and booth goodies, and hotel rooms, the pressure is really on.
Why listen to me?
The #1 way I generate leads, cash and clients for my business, is through SPEAKING.
Not educational talks where I’m teaching, or coachy coaching. I’m talking about speaking gigs where I step to the front of the room, give a talk, and make an offer. Sink or swim.
I intentionally still keep my income tied to my speaking results. And I speak at a lots of different types of gigs from Conference Keynotes, Workshops, and Events big and small, so that I can advise you from “real–world, real–life”, in the trenches experience.
Here are 5 ways a gig can go wonky on you:
1. The Undermine: Your host starts to think that your sales success is competition for their success, and it becomes “either or” when it ideally it should be “and”.
2. The Tech Train Wreck: You get a last minute schedule change, no sound check, or equipment that doesn’t work. ACK!
3. Funked Up Feng Shui: The room set up is not conducive to selling. u-shaped seating, uncomfortably dark, narrow rooms, or hot, dark rooms in late afternoon. These are signs that converting the room is going to be a challenge.
4. Stranded in the Desert: You’ve paid thousands to have a booth, but there’s no time at your booth, no people in the booth area, and your mouth suddenly begins to feel very, very dry. Are we in the desert? Is that a vulture flying over head?
5. The Cowboy Cop: Your expert status is eroded by the host who interrupts your talk, or talks down to you in the room, or otherwiseerodes your expert status. (There’s only room for one cowboy in this town, little missy)
These are true stories from the road. (mine + those of my friends, clients, & colleagues)
And here’s the GREAT NEWS…. not ALL stories go this way!
So how you can stack the odds in your favor? Here are just a few tips to give you a jumpstart:
#1: ACTIONS speak louder than WORDS.
Its easy to SAY you want sales to be a win-win, but those who mean it, back it up with ACTION. If the person isn’t really on board with you, your pitch, and how to make it successful, its a sign of what will come to pass at the event.
#2 TAKE CARE OF YOU
Do not step onto stage without a sound / tech check. Just make it a rule, and stick to it. Don’t ever let someone shove you on the stage unprepared. You need to step on stage, and have what you need, and your host should support you in that too!
If not? You take care of you!
#3: CREATE YOUR SPACE:
You want to know as much as you can about the space, and again if its not ideal, see what you can change. U-shaped seating for instance, does not sell as well as classroom, and it generally only take minutes to shuffle chairs, so take the time sure your room is set up right!
Seemingly small details like this add to your profit or diminish it.
#4 QUALIFY THE EVENT BEFORE YOU SAY YES
I learned this the hard way by “trusting” that an event team would handle things right, and it was an expensivemistake (in time, energy and money).
We could go into lots details here, but here are a few things you want to know.
Where will the booths be? And how will your host help get people there? Get answers before you say yes.
#5 PARTNER WITH PARTNERS
Your host can help seed your sale, set up your sale, and build your expert status, or they can chop you off at the knees.
Look and listen for the signs ahead of time so you’re partnering with people who have your back and speak highly of you.
When you choose the right partner, venue, and opportunity, and you’re strategic about how you handle you can create a HUGE wave of clients, cash, and visibility for your business!
With the right planning, the right questions, and the right strategy you can choose the right events for you, and you can create a BIG WIN for you and your host too!
p.s. the best way to say thank you to your host?
RENEW to speak again + offer a rockin testimonial too!
Hosting a workshop can be a scary thing.
You might have heard the story of how (and why) I led my first workshop.
The economy was tanking, and our financial status was was rough after a high-risk pregnancy + a hospital stay on bed rest + baby Gavin’s stay in the Neonatal ICU, left us swamped with medical bills.
It was really the only thing I figured I could sell!
I didn’t have a product.
I didn’t have a “program”.
But somehow I figured if I could get some people in a room for a few hours, I could teach them something valuable and it would all work it. And so it was.
(If you’re curious I’ll tell you the story here.)
I get asked a lot by people starting out,
“I dont’ know what to offer at the end of my talk!”,
and if you like to teach, a workshop is a great place to start!
Here are a few simple tips on getting started:
1. Pick a date! (its the only way to avoid getting stuck in perpetual prep mode)
2. Choose an offer you can make at the end of your talk. (coaching? vip days?)
3. Choose your workshop topic so it feeds into the offer you will make at the end.
4. Start booking talks around town for 2-3 months leading up to your workshop, so that you can sell tickets and get butts in seats! (same topic as your event just a shorter “signature talk” version of it)
5. Make your workshop ticket offer extra juicy by considering ways to beef it up (can you tell I’ve eating a lot of protein!) 😉
Now we could obviously go way deeper on the topic, but I hope this helps you see how to get started, and if you want to learn a little more, check the new WORKSHOPAPALOOZA program.