How to Tell How Much Money You’ll Make at Your Speaking Gig

How To Tell How Much Money You'll Make From Your Speaking Gig
Hey so, first I wanted to let you know that
I’m cooking up a HOT free gift for you,
on the topic of TRACKING YOUR SPEAKING GIGS
that I think you’ll be pretty excited about

(my team is working on right now as I write this).

But in the meantime, I wanted to share this
IMPORTANT FIRST STEP to
making more money speaking.

If you’re not TRACKING your results…
You are making LESS money than you could be.

Yup. I know. Its a stinky truth.
But true none-the-less.

That which you TRACK….GROWS. There are three things you want to track specifically when it comes to speaking:

  • BOOKING SPEAKING GIGS
  • DELIVERING SPEAKING GIGS
  • & YOUR MONTHLY GOALS

So I’ll be bringing you more help with how to track soon…but for today do this:

  • SET A MONTHLY GOAL FOR HOW MANY SPEAKING GIGS YOU WILL BOOK EACH MONTH
  • SET A MONTHLY GOAL FOR HOW MUCH REVENUE YOU’LL GENERATE AT EACH GIG

Good question Kristin, how much will I make from my speaking gig… and how can I possibly know?

This three step formula will give you a good estimate:

1. How many people will be in attendance?

2. What is your average closing ratio when speaking live?

SIDEBAR on CLOSING RATIOS:
If you don’t know your closing ratio or are brand new to speaking use 15-20% as your closing ratio.

3. And then consider how much your offer is.

SIDEBAR on PRICING:
When you’re speaking to groups for an hour less, its a good idea to make an entry-level offer. For most people between $300-$500 is just perfect, but feel free to customize it for your confidence level and your industry.

So here’s the formula in action:

The speaking gig has 100 people in the audience.
Your closing ratio is 20%.
Your offer is $500.

Your estimated earnings for this event is $10,000.00

Of course, you may impress someone so much that they want to hire you privately as a coach or consultant. Or a company may want to bring you in to lead a private workshop at their offices.

And that could easily add a nice additional pop of income to this estimate.

The big takeaway though is that its hard to
grow something you’re not measuring.

So start by setting some basic goals…
And let me help you knock em out of the ballpark!

New to our world?
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