Sometimes we’re so close to our own business that we don’t see the forest through the trees. Or is it that we forget to see the trees, and only see the big forest? 🙂 Hmm well either way, one thing I do know for sure is that its important to take time to get some perspective on the way you’re attracting new clients.
In particular, its important to consider the pathways you provide for people to get to know you, to connect, to begin their working relationship with you.
Some people meet you and will be so excited that they want to work with you in every way possible (that would be your raving fans)! Others will be a little more cautious and that’s okay too, as long as that person is moving forward in the process.
If you are like me, you don’t ever want to force or pressure people to work with you. Its not comfortable and its not attractive (and can make you look pushy or desperate). You certainly don’t want to spend time trying to work with people who are not interested. On the other hand, some buyers are not instant, and situations change. Someone who is not ready today, may be ready next month.
For instance many people meet me the first time when I am speaking at a Chamber, networking event, or at their sales or management meeting. These are short low cost or no cost spotlight presentations that introduce people to my programs.
Some people then attend a workshop, others decide to do some coaching. Organizations may decide to book me for a keynote or for a private workshop. And there may be a few people who just want to be on my email list or be fan on facebook, so that they can stay in touch and work with me down the line. There are lots of pathways.
So its a great idea to consider all the ways people can work with you, all the levels of business you do, and all the various pathways you provide people that give you the greatest access to all many people who value what you offer (and vice versa).
The Client Attraction Marketing Pryamid is a process I take people through in The Spotlight Presentation Coaching program (as well as in laser coaching sessions) and its extremely valuable. Check it out, it could give you some great insight into how your clients experience entering into a business relationship with you, and it could give you some great ideas about new ways to attract new clients!