I almost started off by saying, “I’ve been lucky to have strong ‘show up’ rates at my workshops”, but that would be inaccurate.
Its not luck at all….its ON F*CKING PURPOSE. lolz. But let me back up a step…
Workshops can be a great way to teach, serve, and connect with your tribe.
Workshops can raise your authority, build your visibility, and build your name recognition.
They also provide opportunities to generate income, and make high level/higher ticket offers.
For those of you already in my Start Me Up with Speaking Club you have access to great tips about local workshops inside Workshop-a-palooza. (And remember to ask questions anytime inside the FB Group)
If you’re in my mid-level Rock Your Talk & Biz Club you also have Workshop-a-palooza, plus additional training on the topic in the training library and our live Monday coaching & training calls to support you too.
But even if you’re not in one of my programs there’s a tip I want to share with you, that I almost forgot to give today! YIKERS! Its amazing what I can cram into a hour-ish training.
FILLING your workshop is the 1st step.
And yes, SPEAKING is definitely a great way to fill your workshop.
So start booking lots of talks in the months leading up to your workshop.
I was filling rooms with 40 people long before anyone had heard of me, and long before I had a six figure business too. Luckily, now I know how to monetize that room, and I can show you how too!
So if filling your workshop is part one, then part two is getting people to actually SHOW UP.
Don’t ASSUME that because someone got a ticket to your event, that they will come.
Sounds nutty but its true. You need to have a plan to encourage people to “show up”.
The less people pay the MORE you need to encourage them to SHOW UP.
There are ways you can do this with teasers, or even gifts that they’ll get when they arrive, but even a simple “reminder plan” will do WONDERS.
1. Send a welcome email with all the important details. And be sure it reinforces their “yes!”.
2. Call to congratulate and welcome people.
3. Send reminders with teasers about the event, maybe small pre-content or pre-training activities.
4. Call people prior to your event to confirm their attendance.
Most importantly don’t let your hard work selling tickets go to waste, boost your show up rate.