Turning Rooms
Into Revenue
The sales call. The webinar. The conference floor. The landing page. Every room where a buyer decides is a room worth winning.
I build the sales, marketing, and systems that turn attention into closed deals, and the structure that keeps it working when you're not in the room.
25.8X
return from a single
sales event
30%
increase in kept sales appointments
100+
live events and webinars
each year
$1M
in sponsorship revenue,
year one
THE PROBLEM
Your marketing and your sales team aren't talking.
It's costing you deals.
Marketing brings in attention. Sales wants qualified conversations. Somewhere in between, good prospects go cold.
No-shows. Webinars with great guests and zero conversions. A conference booth that produced a stack of business cards and no pipeline.
That gap is where I work. I connect what brings people in with what closes them, then build the systems that keep it running without me hovering.
HOW IT WORKS
From first impression to signed deal.
01
Get seen by the right people
Events, webinars, sponsorships, and ads built for the buyers you actually want, not the ones who show up for free drinks.
02
Turn attention into conversations
Lead gen, landing pages, and follow-up that move people from “interesting” to “let’s talk.”
03
Turn conversations into deals
Sales enablement, decks, scripts, and sales events that give your team a better shot at yes.
04
Build the machine
Systems, workflows, and team structure so growth doesn’t depend on one heroic person working weekends.
CASE STUDY
Pacific Bitcoin.
Built from a blank page.
Swan had never run a live event. I built them a flagship.
Three days, three stages, 100+ speakers, 1,500+ attendees. Around it, eight integrated events in one week: investor dinners, a VIP dinner and reception, an all-hands team day, and a welcome party that set the tone.
It wasn’t just a conference. It was a brand, revenue, and relationship engine, built to do all three at once.
WAYS TO WORK TOGETHER
From a roadmap to running the show.
Every client is different. Some want a game plan their team can run with. Some want me in the trenches alongside them. Some want me to take the wheel.
I’m good with all three, and I’ll help you figure out which one makes sense right now.
Give Me the Plan
A clear roadmap your team can run on its own. You get the strategy. You run the show.
I’m not here to throw a party.
I’m here to grow your business.
Build It With Me
I work alongside your team, shaping strategy, reviewing work, and pressure-testing decisions as you go.
Thirty minutes.
You tell me what's working and what isn't.
I'll tell you what I'd fix first.
No deck, no hard sell.
Take the Wheel
Fractional leadership. I own the outcome, run the team, and report on what’s working.
I’m Not Sure Yet
Start with a strategy call. I’ll look at where deals are getting stuck and tell you which of these fits, including if you don’t need me at all.