Turning Rooms
Into Revenue
The sales call. The webinar. The conference floor. The landing page. Every room where a buyer decides is a room worth winning.
I build the sales, marketing, and systems that turn attention into closed deals, and the structure that keeps it working when you're not in the room.
25.8%
return from a single
sales event
30%
increase in kept sales appointments
100+
live events and webinars each year
PACIFIC
BITCOIN
brand and conference
built from a blank page.
a team and brand built from a blank page
THE PROBLEM
Your marketing and your sales team aren't talking.
It's costing you deals.
Marketing brings in attention. Sales wants qualified conversations. Somewhere in between, good prospects go cold. No-shows. Webinars with interesting guests that don’t convert. A conference booth that produced a stack of business cards and zero pipeline.
That gap is where I work.
I connect what brings people in with what closes them, then build the systems that support your team, without me hovering.
How We Turn Rooms Into Revenue
From First Impression to Signed Deal
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GET SEEN BY THE RIGHT PEOPLE
Events, webinars, sponsorships, and ad concepts built for the buyers you actually want, not just the ones who show up for free drinks.
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TURN ATTENTION INTO CONVERSATIONS
Lead gen, landing pages, and follow-up that move people from "interesting" to "let's talk."
-
TURN CONVERSATIONS INTO DEALS
Sales enablement, decks, scripts, and sales events that give your team a better shot at yes.
-
BUILD THE MACHINE
Systems, workflows, and team structure so growth doesn't depend on one heroic person working weekends.
REAL ROOMS.
REAL RESULTS.
I know how to bring a brand to life, connect with your ICP, and most importantly… convert.
I built a Bitcoin company's entire events operation from scratch: 100+ events and webinars a year and Pacific Bitcoin, their first-ever conference, from a blank page. Three days, three stages, 100+ speakers, and eight integrated events in one week.
I organized an event that attracted a billion-dollar partnership, helped generate a 25.8X return on a sales promotion, helped a sales team raise its appointment show rate by 30% and built a webinar program that generated millions in deal flow.
I’m not here to throw a party.
I’m here to grow your business.
CASE STUDY
PACIFIC BITCOIN
They'd never done a live event. I built them a flagship.
Swan Bitcoin wanted to create their first-ever live experience, and we designed and executed the whole thing end-to-end.
Three days. Three stages. 100+ speakers. Eight integrated events across one week including:
Investor dinners, a VIP dinner and reception, all-hands team day, and a welcome party that set the tone for the entire week.
It wasn't just a conference. It was a brand, revenue, and relationship engine, designed to do all three at once.
HOW WE WORK
Every client is different. Some want a killer game plan they can run with internally. Some want us in the trenches alongside their team. And some want us to take the wheel entirely.
We're good with all three. And we'll help you figure out which one actually makes sense for where you are right now.
A clear roadmap that your team can run on its own. You get the strategy. You run the show.
A clear roadmap your team can run on its own. You get the strategy. You run the show.
Give Me The Plan
Give Me The Plan
I work alongside your team, shaping strategy, reviewing work, and pressure-testing decisions as you go.
Build It With Me
Fractional leadership. I own the outcome, run the team, and report on what's working.
Take The Wheel
Take the Wheel
Start with an Assessment. I'll dig into your systems, strategy, and revenue, then recommend the fixes worth making first.
Start with an Assessment. I'll dig into your systems, strategy, and revenue, then recommend the fixes worth making first.
Not Sure Yet?
I’m Not Sure Yet
Let's find where your revenue is leaking.
Thirty minutes.
You tell me what's working and what isn't.
I'll tell you what I'd fix first.
No deck, no hard sell.