Here’s The Deal:
But one day I looked at a few numbers revealed a story… a story I knew I had to share with you.
Download the Teach & Preach Pathway to Profits Guide if you want to see how it works right away.
The Case Study: How a can one little program (which only generated $6k the first time I offered it) end up creating Multiple Six-Figures?Let me share the story with you…
My first program was Command Any Room.
I sold 20 people into the program at $300 a person,
and it generated just $6,000.00.
Woopee! You might be thinking. (it’s not the biggest number in the world, I get it. 😉
But at the time, I was actually thrilled!
My goal was to enroll 10 people, so 20 was pretty durn exciting to me!
But I’d have been MORE pleased if I knew what I had REALLY done.
Here’s why….I delivered my talk in person at a few events, and online in a few webinars during the year. So I had one talk and one program to focus on. (This is a strategy many of my clients use too to maximize your time, while generating massive sales.)So essentially, Command Any Room in its first year was the MAGNET that
drew in $160,000.00 to the business through direct sales,
and the residual sales from people who purchased it and decided to keep working with me at a higher level.
We’re going to IGNORE new people coming in to the program,
new people doing VIP Days and Coaching,
we’re ignoring all new sales for a moment.
Without adding in anyone new, just the initial people that went
through the program the first year
the $160,000.00 number turns into $235,000.00 a year later.
But its the year long plan to profit, and the way your program funnels people into your business that’s so exciting!
KEY STEPS to HELP YOU CREATE MASSIVE MOMENTUM IN YOUR BUSINESS:
KEEP IT SIMPLE, SO IT HAPPENS!
Your first product doesn’t have to be a big production in order to be a long-term money-making success. Often times, the more you complicate it, the longer it takes to get to market. So ask yourself what is the best version I can create that WILL get done.
DON’T WAIT. PROFIT SOONER!
I waited longer than I needed to, to create my own signature training series. And you will likely want to do the same too!. So please don’t wait to launch your first (or next) product or you’re missing a big lead-generator & profit center for your business.
KEEP IT LOW TECH & LOW COST!
I want you to create an achievable success, and profitable one too! (even if the first numbers aren’t huge at first) If you want to lead a workshop in person, you can host it in your house, or in a conference room in an office space. If you want to lead online classes, do it in the way that works for you. Use a platform you like & will use. I started with Instant Teleseminar. Zoom is also good when you’re just starting out.
The point is that you don’t want to keep everything simple enough that you can keep moving forward. And you don’t need to throw a bunch of money at this project either. Hop on your computer. Hit record. Teach for an hour. There’s module one! 🙂
RINSE & REPEAT TO MAXIMIZE MOMENTUM:
Once you’ve created your core, entry-level, signature product, learn how to leverage it into multiple six figures for your business… DON’T toss it to the side and create a new one. (many people do this and it’s a mistake) Maximize the one program you’ve already got. I recommend my clients work with me for a least a year, before trying to add a new (entry level) product or program into their offers.
It’s a lot easier to point your marketing efforts towards one entry place, and you’ll find your results will show it!
CREATE MOMENTUM USING ONE TALK to SELL YOUR ONE PROGRAM:
You’re likely sensing a theme here. 😉 I’m a big fan of keeping things as simple and streamlined as possible. We want to build one program, and one talk that moves people up into that program!
Delivering my talk online and off has always been my #1 strategy for business building (while making a difference) and it can be for you too!
Ready to get started leveraging your expertise into a hot talk & product that rocks your biz?
Start with the Teach Preach & Profit Guide by clicking here.