Archive for speaking

13 Places (or more!) to Share Your Message When You Want to Grow Your Business

places to find speaking gigs that will grow your business


And today I hope to expand your idea on what qualifies as “speaking”.

Because it doesn’t have to be a “speech” on a stage to grow your business. It can be. But today we have LOTS of options and platforms that we can leverage! So let’s put to em to use for you!

Speaking, at least as I see it, is any time you share your talk across platforms and places that work well for you, supporting your strengths, and reaching your ideal target. 

Here are places & platforms where you can deliver your client attracting talk, “speech”:
At a networking group
At a Chamber of Commerce
At an Association (consider industries that serve your clients)
At a live event or conference
At a meeting for a sales or management team
At a retreat or mastermind
At a workshop
On a webinar
On a podcast
In a video shared on You Tube or Social Media
During a Facebook Live
In a magazine or blog

That’s right, because once you design your talk so that it serves your audience in a big way, and attracts clients– you can share it in a leveraged way across multiple platforms.

If on a regular basis you’re sharing your love for your topic the right way (we’ll talk more about that later)…

If you’re giving talks, leading webinars, being interviewed on podcasts and radio shows, you’ll be in a great position to attract a steady stream of leads, clients, and business-building opportunities.

Right now, you have the greatest level of access there has ever been to high-visibility, business-building opportunities:

And again, here’s the great news, you only need one message or talk that we will repurpose for different purposes and platforms.

We want you out there having fun, teaching people, and inspiring them too. A little teach. A little preach. But you also want to attract paying clients.

So when you speak in a talk, an interview, a webinar— we want your message to feel like a mini-workshop.

It informs and entertains everyone, and at the end, it’s important that you give people the opportunity to step into deeper training. I want you leaving your talk not just with compliments, but with leads, and clients, and cash in hand.

  • Jen walked away with $16,000.00 in recurring monthly income, from her first talk ever.
  • Katherine built her business on the side (of her extremely successful wealth management business) and generated $8,000 in new private Wealth Creation Mentorship clients from a recent talk.

    And she’s also attracting more high end wealth management clients too! Ba-Ba-BONUS!

  • Christina attracted 4 new private clients from a recent talk and was invited to give several new talk and a paid keynote!
  • Marcia just had a super rockin $30,000 sales month!
  • Mary booked lots of local free talks and generated over $70,000.00 in 30 days.

  • Sandi’s first live talk generated $18,000 ($15k + 3 more in follow up) and her most recent webinar generated $8,000.00 in new sales.

  • Rob has kept his client roster full & filled all three of his programs for 3 years straight.

Now I can’t guarantee you results. I don’t know what training you’ve had. I don’t know how your talk is structured. In fact, its likely we haven’t even met yet! (Though I sure hope we do!) 🙂

So I can’t say these results are to be expected for everyone who steps to the stage. I’m just letting you its IS happening. And those are just a few examples. 

In a moment, I’ll share a resource to help you see how you can use speaking to take your business to the next level too.

But the first thing you want to know, is that any talk ***when delivered properly *** gives you and your business several gifts:

When you rock your talk right, you will generate C.L.A.S.S:

  • CONNECTION: The connection formed between you and the audience is more deep & loyal than any online connection you could ever create.
  • LEVERAGE: The beauty of speaking is that you can give one talk, and walk out with 10, 20 40,50, 100 new clients! Its possible. Imagine this… work once. Get paid MANY times.
  • AUTHORITY STATUS: You instantly go from a nobody to gaining expert & authority status. People see you as being bold for speaking, and that’s naturally attractive and magnetic.
  • SOCIAL PROOF: Your ability to move people into action is magnified by the power and proof that a live group-setting  provides. Tables of people deciding to buy together…everyone around can see the room responding to you, it is proof of your awesomeness! And suddenly the room is moving & buying as one.
  • SALES: Oh and let’s not forget the selling power of speaking. One rockin talk done the way I suggest will give you a
    rush of visibility, leads, and clients (even without any follow up).

    Ready to give it a try?

    Go ahead and pop into my Craft Your Talk Challenge and I’ll walk through 5 key steps to stand out (while being you), share your message, serve more people, and grow your business all at the same time!

How to Use Speaking to Grow Your Business

Join the 5-day Free Series & I’ll lead you through step by step from how to stand out, choose your topic, confidently deliver, and make money too.

Tips on How to Attract New Clients & Create a Quick Revenue Boost for Your Business.

how to add new clients & a pop of cash in the under 30 days.

So I have a new group of coaching clients joining the Rock Your Talk & Biz Club & it got me thinking about how to create a pop of cash in your business.

Because sometimes you just need a boost!
Or you’re ready to break a revenue record for your business!
Or you want some money for something special in your life.

And revenue boosts are also helpful if you’re just made a big decision to invest in something to grow your business.

That’s 100% awesome! Let’s go rock a little cashola your way!

Alright, so how do we create a pop a cash in your business? The best way to put some on bumpin tunes, and get into action!


When you just want to create a little pop of cash we don’t want to be like “OK we’re going to do a nine week launch, into a backflip, with an automated hootie-hotty.”

It’s way too complicated. It’s going to cost you a lot of money & time. So we want to keep whatever the thing is that you’re going to do to generate your income… really simple. So that’s rule number one.


Start letting your mind wander to things you can offer that you already have done or can do without going too far into “creation mode”. Consider ideas like one new private coaching or consulting client.

Consider selling a few VIP Days. I’d love VIP Days as kind of a quick pop of cash.

If you’ve never done one before that just means imagine working with one person & you might hunker down in a room for the day and really knock some stuff out. (Often Mapping Out a Strategies or Plans & Done For You Services are a good fit).

Your VIP DAYS could be in person for the day. Like I have clients that fly into Portland for the day. And VIP DAYS can be virtual.

(Here at SpeakServeGrow I use Zoom for all my coaching calls, team meetings and VIP Days. It’s terrific!)

Quickie Examples of V.I.P. DAYS

So if it was your Virtual VIP Day, depending on what you wanted & needed of course…we might Uncover Your Brand Personality, Create Your Talk / Webinar Outline Structures to Sell, Craft a Rockin Entry Level Offer to Make During Talks & Webinars & Lastly Understand How to Use On Brand Marketing Materials Generate More Sales at Talks & Events.

Again a VIP day is a great offer where you just go in-depth with one person, and often you’re creating like a whole plan and a strategy.

If you were a health coach: You might assess where the person’s health is at. Clean out their kitchen of all that sugary & processed foods. Figure out a plan to get you moving. Etc.

If it was a wealth creation VIP DAY you could assess a person’s finances and goals. Create a plan to eliminate your debt. Reconfigure the savings plan so its automated. Imagine the progress you could make in one day with somebody! So awesome.

I always think of a VIP DAY as equivalent to three to six months of progress in a single day. So that’s a great offer when you’re looking for a pop of cash. It’s short terms, and delivers BIG IMPACT for your clients.

You could just be looking for private clients. Also fine! You could have a workshop coming up. I’ve a few clients who have a workshop or a retreat coming up in the next few weeks. Let’s get some butts in seats!

These are simple, short-term pops of cash ideas that we can generate that don’t require you creating fancy systems or funnels or launch sequences or anything like that.

Look for simple ways to make your offer.

We’re not trying to set up complicated systems and launches and get 93 partners. Instead you’ll want to think of the simplest ways that you could offer it to people. And what I’m going to say next is going to sound deceptively simple so don’t overlook it.


Way to Make Your Pop Of Cash Offer #1:
Send Out Emails to Your List

I get it it sounds lame but trust me. So when I first hired a coach I wasn’t even in the training program yet, but I found this video floating around somewhere and she gave this tip (send an email) and I did it. And I got TWO PRIVATE COACHING CLIENTS.

Here’s a Quick Email Subject Line For Your Email:

I’m looking for three amazing __people you serve__ who want __(result you give)__!

EXAMPLE: I’m looking for 3 six-figure biz owners who’d like my help strategizing a profitable multi-six or seven figure live event this year!”

Have a “Call a to Action” in your email.

Please know that your call to action doesn’t have to be sending them to a sales page. Again we’re steering clear of complicated.

Simple Call-to-Action Examples for Your Email:

Text me the phrase “I want to rock my event!”

Click here to reply and say “I’m in!” or “Let’s Schedule a Session!”

You do not need to create a complicated way for someone to raise their hand & say yes to your offer. Always remember that.

Consider sending 3 teasers (getting people ready for it) and 3 sales emails inviting people into your hot offer basically saying here’s what I’m looking to do & who I want to help. Here’s why I’m looking to do it. Here’s the results I’m going to give you. Here’s what you need to do for us to get on the horn and chat to see if it’s a good fit for you. (pretty easy right?!)

Remember every email, every tip you send in this short sequence needs to be speaking to & relevant to your most ideal client for the offer you’re going to make.

Teaser Email #1: Big Problem you Solve for Your Clients & How You Struggled with It in the Past Too. Start with the most exciting part of the story. And end with a cliff hanger. (how you solved it…coming tomorrow!)

Teaser Email #2: Recap the big problem, where you left off with you hanging off the cliff… and now share the high-level solution (this is the THING you do for people/how you help clients). Think of sharing the high level steps or strategy more than details.

Teaser Email #3: Recap the Blue Sky/Big Dream that’s possible for your clients & share a tip, tool or free download to help them get started getting results.

Offer Email #1:
Share another tip or roadmap of success, and then offer people the experience of you walking them through this in a totally customized way and invite them to take action.

(Be sure to have a limit on the number of offers you have i.e. 3 coaching spots or 2 VIP DAYS and deadline y which people need to respond.)

Offer Email #2: Share 1-3 client or self success stories putting the steps into action…and invite people to take acti0n to create those results in their life or business too. (remind people of the limit and deadline)

Offer Email #3: This ‘last call’ message should talk about what holds people back (here’s a few common concerns that might be holding you back from taking action), and should be  rally cry for finally solving this problem and getting the help they need from you. Remind of the deadline and how to say ‘yes’.

Way to Make Your Pop Of Cash Offer #2:
Do a Facebook Live

Easy peasy! Pop up your phone on, & start connecting with your tribe, but don’t just sell, always serve first.
So simply take the email sequence above and talk it out loud! Woohooo! Now you’re rockin!
In this case, your call to action can be for people to comment with a phrase or private message you.

Way to Make Your Pop of Cash Offer #3:
Pick up the old telephone!

So any time you’re going to start a new program. Make a Dream List or you could call it a wish list. Start making a list of the kinds of people you know, specific humans that actually exist on earth, that you would love to be in your program. This is what I do too! Make that wish list.

Then literally reach out to those people and say

“Hey Brenda I’ve been thinking about you! And if you’re still interested in Rockin Your Talk here’s this new program I’m launching. Here’s why I think it would be such a great fit. Based on your goals and what you want to accomplish. Obviously I would love to get to work with you.”

You’ll shocked to find out how happy people are when you pick up the phone and tell them sincerely why you would love to work with them, the results that you envision for them, & where you want to help them go next based on what you know about them.

It’s awesome. It’s so personal and it really doesn’t happen often. So people will appreciate that you cared enough to reach out, as long as it’s true and sincere.

Okay rock star… time to get into action on some of these ideas.

What offer are you going with?
And how will you reach out?

If you’re in my Rock Your Talk & Biz Group Coaching Club, there is a whole hour long training in the Training Library called Get More Clients and will give more ideas on how to boost your biz right away.

If you’re not yet a client and you’d like my help beyond my more entry level information products, please message me and let me know you’d like to connect so we can rock your biz!

Just need a place to get started? Try my flagship Rock Your Talk or Rock Your Workshop programs.

9 Gifts Speaking Will Give Your Business This Year!

It’s a new year, and I don’t just want to wish you a Happy New Year…  I want to help GIVE you a Happy New Year filled with joy, purpose, and happy new clients!

I’d love to see you speaking. And I won’t leave you hanging.

If you’d like some help getting more speaking gigs, and crafting your talk, I can totally help you with that. (Because that’s what I love to do.)

1. Let Speaking Help You Get Known Quickly and Become a Leader in Your Industry Faster 

2. Let Speaking Help You Make a Bigger Impact on More Lives in Less Time (one to many)

3. Let Speaking Help You Book More Consultations with Potential Clients

4. Let Speaking Help You Book Even More Speaking Gigs (even one talk can result in MANY more speaking gigs)

5. Let Speaking Help You Get Booked for More Paid Keynotes 

6. Let Speaking Help You Sell More Tickets to Your Workshop or Live Event

7. Let Speaking Help You Sell In House Corporate Training and Workshops

8. Let Speaking Help You Sell Your Entry Level Product, Training, or Coaching 

9. Let Speaking Help You Grow Your Email List with Warm Leads and People Who Know & Like You Already

Ready to hop in? Join the Craft Your Talk Challenge Here. (It’s totally free)

When you love what you do, you’re helping people & you’re generating $30,000.00 hours
(and more) It is truly mind-blowing!

The Rock Your Talk program (which is the course that ALL my clients go through now) walks you through the five keys I finally uncovered that skyrocketed my business from $30k a year to $30,000.00 hours— without skyrocketing my work schedule.

In fact, I’ve led one-hour talks and webinars that generated $10,000.00, $30,000.00, $50,000.00 even $100.000.00. I’ve led workshops and online programs that generated multiple six figures. These are numbers that once boggled my mind. Crazy, right!?

The “secret” is in combining your personality & your expertise into a system (a message really) that will become the engine of your business. We’re going to use your message to get you highly visible AND it will be structured properly to convert clients (in a leveraged way) all at the same time!

Let’s Get You Rockin!

If you’re giving talks, leading webinars, being interviewed on podcasts and radio shows, you’ll be in a great position to attract a steady stream of leads, clients, and business-building opportunities.

Right now you have the greatest level of access there has ever been to high-visibility, business-building opportunities: And here’s the great news, you only need one message or talk that we will repurpose for different purposes and platforms.

We want you out there having fun, teaching people, and inspiring them too. A little teach. A little preach. But you also want to attract paying clients.

So when you speak in a talk, an interview, a webinar— we want your message to feel like a mini-workshop. It informs and entertains everyone, and at the end, it’s important that you give people the opportunity to step into deeper training. I want you leaving your talk not just with compliments, but with leads, and clients, and cash in hand.

Here’s how this looks in action for a few of my clients…

  • Jen walked away with $16,000.00 in recurring monthly income, from her first talk ever.
  • Mary booked lots of local free talks and generated over $70,000.00 in 30 days.
  • Sandi’s first live talk generated $18,000 ($15k + 3 more in follow up) and her most recent webinar generated $8,000.00 in new sales.
  • Rob has kept his client roster full & filled all three of his programs for 3 years straight.
  • Monique just gave a talk to the American Marketing Association & just got booked for a brand new TV Show.
  • New client, Christy, just booked 14 new speaking gigs in just ONE WEEK!

So here’s how I’d love to help you get started…
Simply click here to join me in the Craft Your Talk Challenge.

I’ll lead you through the key steps to get started. So hop in and I’ll see you on the other side! 

How Your Imperfect Talks & Webinars Can Still Convert Like Crazy

Screen Shot 2017-05-30 at 11.55.05 AM
While you might be worried that you’re message or your delivery isn’t perfect enough to get you clients…

The truth is that in today’s Reality-TV loving world, giving a “perfectly polished & choreographed presentation” really won’t work as well anyway.

People actually appreciate getting to see the “real you”.

And here’s what you might not realize yet. Getting clients (or “closing the room”) from your talk or webinar isn’t something you suddenly “do” at the end of your talk. And it’s definitely not about being perfectly polished and scripted either (I’m proof of that!).

If you want to leave your talk with new leads and clients in your hands, you have to start that process from the moment you step to the front of the room.

Its all about connection, and creating the beginning of a relationship when you’re speaking to a group. Seek to serve the room. And they will feel it.

Then even if you’re talk is imperfect…guess what… its all good!

Your audience needs you to CARE about helping them, more than they need you to be perfect.


A good talk might just roll off the tip of your tongue, but odds of that happening consistently are not high. We’re all human after all. Whenever a client comes to me and says, “Kristin, my talk didn’t get any clients this time”. There is always a reason. It’s rarely just a “fluke”

If you didn’t get good results from your talk there are two top reasons why this happens.

1. You spoke to an audience that was not ideal for you and your topic. (which likely didn’t happen if you vetted the opportunity properly).


2. You very likely strayed from your talk outline and the Rock Your Talk proven talk structure.

So while you don’t need to deliver your message perfectly, you do want to stick to your plan. Once you craft your talk properly, do not mess with the structure. 🙂 Because when you do, you mess with your results. And we don’t want that happening for you.

Stick with a proven talk structure so that your talk still accomplishes the goal of serving the room and activating sales, and all will be well. 🙂


Now-a-days, we can get answers to how to do just anything online, thanks to google.

But “answers” and “how to” while important are not enough. So yes please do give great content, but don’t stop there. Remember that you’re unique personality and style is part of what will draw people to YOU vs someone else.

Because while your topic might be duplicatable–
But the way YOU teach it, the way YOU inspire people into action, and the way you explain it–
it’s going to connect & resonate with a specific kind of person— your ideal client.

So be sure you add your true personality (we call it your Brand Personality Blueprint) to everything you do- so that you’re being true to yourself, standing out, and attract happy paying clients who love you.


We can teach you lots of ways to command a talk or webinar, but to get started, here’s a few quick ideas on how you can add more interaction into your Rockin Talk, so you can create connection, and create a great experience for audience members.

Call & Response:
You Set It Up. The Audience Carries It Home
Call: Shave a Hair Cut.
Response: Shampoo.

Writer Downers:
You say it. They jot it down.
You: Here’s what you’ll want to jot down “Speaking is the Path to Profits”

Repeat After Me:
You: Repeat after me, “I will always have an offer when I speak”
Audience: I will always have an offer when I speak.

Verbal Fill in the Blank:
You: Making money with your talk is about strategy. Making money is about….
Audience: Strategy!
You: That’s right.

Remember that the more interactive your talk/interview/webinar is, the more fun people will have,
and the more fun you’ll have, and the more money you’ll make too.


Click Here to Download the Teach & Preach Pathways to Profits Guide

Teach Preach: The Pathway to Profit

Learn how you can serve more people, add value every time you speak, and attract paying clients all at the same time!
















Six Simple “Speaking” Questions to Get Your Booty Back into Biz Building Action

Its easy to feel stuck sometimes…wondering how you’ll be able to grow your biz to the next level. Or how you’ll be able to fill your new (or next) product, program, or workshop. The reality is that the RIGHT ACTIONS can turn your biz around fast.

…But you’ve got to get your booty back into biz building action.

Quick Assessment: Get Your Booty Back Into Biz Building Action

Remember that SPEAKING is one of the fastest ways to get highly visible, and generate a big wave of leads and clients.

These quick six simple questions will set you back on the path to profits:

In the past 30 days have you_(1)

A few tips to really make this work for you:

1. Rock ONE Talk
Online and offline… for interviews, webinars, and teleclasses.

One message will help you stay on point, help you hone your message & get great at sharing it, and get known for the one thing you do better than anyone.

2. Always Have an Offer
FREE OFFER: When you are in situations where its not appropriate to make a paid offer, like most interviews and podcasts, a FREE offer works great.

PAID OFFER: When you can make an offer, like when you’re speaking live, or leading a teleclass or webinar, then make a great entry-level offer.

HINT: We always have both offers (one free and one paid) on our order form.
One talk. One order form.  We’re all about keeping it simple over here. 🙂

3. Serve people in a big way and you’ll always be invited back.
When you seek to serve and give your audience a great experience… then you’ll never be a loss for great opportunities.

New leads, clients, referrals to other speaking gigs, & partnership opportunities will be flowing towards you consistently when you give great content and create a great connection in your talk.

Ready for the next step?
Try downloading the Start Up with Speaking guide & take the Start Me Up with Speaking training with Kristin here.

How to Use Speaking To Attract New Coaching or Consulting Clients


End the “Lone Wolf Syndrome”: 5 tips to Step On Stage Alone, but Leave with Fans, Followers, and Clients!

End “The Lone Wolf Syndrome”: 5 Tips to Step On The Stage Alone, but Leave with Fans, Followers, and Clients!

Listen, I don’t want to make you more nervous than you already are about speaking live, but … I want you to know that when you book a gig, you are signing up to be the lone wolf, in a them-versus-you challenge.


THEM: Your audience has an innate bond to one another even if they’ve never met before, simply because they are positioned as a group.

People feel safe in groups, and prefer to take action in groups, despite everyone claiming that they like to “think independently”.

YOU: As the speaker, you automatically set yourself apart, just by virtue of being the person in charge of the room.

Your position of power (physical and otherwise) establishes distance between you and your audience.

As a speaker, it IS important to command the room.
At the same time, you don’t want to alienate the room either.

There is a difference between establishing your expert status, and driving a wedge between you and your audience.

Check out these 5 tips for engaging a room to make a connection with your audience:

Stories Stick: When you pass on information as a story, it reaches a different part of the brain than regular data. People don’t really make buying decisions with their brains, they make them with their gut.

One fast way to connect is to be willing to be vulnerable with your truth, and share your personal story so that people can “know you” better, before your dive into your content.

Memory Works in Pictures: If you really people to remember your points, help turn them into pictures through telling stories, or by literally asking them to “picture it”! Vivid & specific details let your audience experience your story with you.


Ask Don’t Tell: You change roles for a second when you ask your audience a question. Going to them for information will get their attention, and will engage them in what you’re doing on stage. It also requires them to engage so you want to start asking questions in the beginning of your talk so that they know from the get-go that this talk is one to pay attention to.

Use phrases like: How many of you….? By a quick of hands…, Raise your hand if you’ve ever…..

Get People Interacting: Try conducting a quick networking activity, exercise, or survey. Have people share their answers with each other or volunteer to share them with the room. This is a great way to change the energy of your talk, and create interaction in the room. As long as YOU LEAD, and don’t let the room get away from you.

Shake It Up!: Rather than just providing all the information to your room, make your audience THINK…..REALLY THINK!

Try a “Wow!” demo and show em instead of just telling them.

Like OxyClean getting stains out, Ginsu Knives cutting through the soda can, or the Crazy Glue guy hanging from the beam high above the ground…. a wow demo gets your attention!

Try a shocking statistic, share a thought-provoking quote, shocking picture, or give them a puzzle.

Make a great point, in a way that’s WAY MORE INTERESTING than just saying,  “Hey! This glue is really strong.”

Overcome the them-versus-you challenge by learning to engage your audience while you’re teaching them. When you make an emotional connection, people are much more likely to want to move forward with you.

You want your talk to say, “Sit up and listen to me! This is serious stuff.” Make the effort to engage your audience on a variety of levels. Create the connection you need to get everyone on your side, and just watch the difference you make at the back table.

Get started learning more about leading your own workshop!
Check out: Workshopapalooza!

Discover how to leverage the power of speaking as your top sales and marketing tool!
Check out: The Command Any Room Home Study Program.

Get More Speaking Gigs (2 common traps to avoid!)

Been thinking of using speaking as one of your top ways to position yourself in a crowded marketplace, and to create a wave of new leads, clients, & cash? First you need to learn how to get more gigs! And while its not hard to do, there are few “easy to fall for” traps you’ll want to avoid.

Watch now and/or read on below!

MYTH #1: Send an email that says “Do you take outside speakers?”

This top mistakes I see was being promoted by other (mistaken) coaches. The person you’re emailing is busy, and likely underpaid, and overworked. You’re email will end up in the trash bin.


1. Pick up the phone! Call Chambers, Associations, Networking Groups, Companies, and Events.

2. Offer to help! Instead of asking for something, OFFER something. Pitch a “program” or “talk” that will solve a problem that their group is likely top have.

3. Make it stand out! Have a promotional handout about your TALK. Over here at SpeakServeGrow we call it your ROCKIN TALK ONE SHEET. This sheet pitches your talk and how it will help their audience.  Send it along with your bio, pics and testimonials to seal the deal.

MYTH #2: You want to outsource the job!


1. People want your content through YOU. That’s what makes it interesting and different. Its your unique perspective on your topic. And the best person to represent that is….. YOU!

2. The person who books you wants to like you & trust you. So if they hear your voice, enjoy talking to you on the phone, and believe you care about helping their event and their audience, they are MUCH more likely to book you.

3. No one will fight for your business, and get you the BEST, most highly-profitable gigs….like YOU WILL. You will always be your best advocate, and speaking is so highly lucrative, its worth making a little extra effort by making the calls yourself.

Have questions about getting more gigs? Want to share what types of speaking gigs have been working for you? Give us a shout in your comments below.

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