While you might be worried that you’re message or your delivery isn’t perfect enough to get you clients…
The truth is that in today’s Reality-TV loving world, giving a “perfectly polished & choreographed presentation” really won’t work as well anyway.
People actually appreciate getting to see the “real you”.
And here’s what you might not realize yet. Getting clients (or “closing the room”) from your talk or webinar isn’t something you suddenly “do” at the end of your talk. And it’s definitely not about being perfectly polished and scripted either (I’m proof of that!).
If you want to leave your talk with new leads and clients in your hands, you have to start that process from the moment you step to the front of the room.
Its all about connection, and creating the beginning of a relationship when you’re speaking to a group. Seek to serve the room. And they will feel it.
Then even if you’re talk is imperfect…guess what… its all good!
Your audience needs you to CARE about helping them, more than they need you to be perfect.
Tip #1: USE A PROVEN TALK STRUCTURE to MAXIMIZE RESULTS
A good talk might just roll off the tip of your tongue, but odds of that happening consistently are not high. We’re all human after all. Whenever a client comes to me and says, “Kristin, my talk didn’t get any clients this time”. There is always a reason. It’s rarely just a “fluke”
There are two top reasons why this happens.
1. You spoke to an audience that was not ideal for you and your topic. (which likely didn’t happen if you vetted the opportunity properly).
2. This is the BIG DADDY right here. If you are my client, and you’re talk didn’t convert, you very likely strayed from your talk outline and my proven talk structure.
So while you don’t need to deliver your message perfectly, you do want to stick to your plan. Once you craft your talk properly, do not mess with the structure. 🙂 Because when you do, you mess with your results. And we don’t want that happening for you.
Stick with a proven talk structure so that your talk still accomplishes the goal of serving the room and activating sales, and all will be well. 🙂
TIP #2: PEOPLE WANT MORE THAN JUST CONTENT FROM YOU
Now-a-days, we can get answers to how to do just anything online, thanks to google.
But “answers” and “how to” while important are not enough. So yes please do give great content, but don’t stop there. Remember that you’re unique personality and style is part of what will draw people to YOU vs someone else.
Because while your topic might be duplicatable–
But the way YOU teach it, the way YOU inspire people into action, and the way you explain it–
it’s going to connect & resonate with a specific kind of person— your ideal client.
So be sure you add your true personality (we call it your Brand Personality Blueprint) to everything you do- so that you’re being true to yourself, standing out, and attract happy paying clients who love you.
TIP #3: SIMPLE STEPS HELP YOU HOLD ATTENTION in an ATTENTION DEFICIT WORLD
We can teach you lots of ways to command a talk or webinar, but to get started, here’s a few quick ideas on how you can add more interaction into your Rockin Talk, so you can create connection, and create a great experience for audience members.
Call & Response:
You Set It Up. The Audience Carries It Home
Call: Shave a Hair Cut.
You say it. They jot it down.
You: Here’s what you’ll want to jot down “Speaking is the Path to Profits”
Repeat After Me:
You: Repeat after me, “I will always have an offer when I speak”
Audience: I will always have an offer when I speak.
Verbal Fill in the Blank:
You: Making money with your talk is about strategy. Making money is about….
You: That’s right.
Remember that the more interactive your talk/interview/webinar is, the more fun people will have,
and the more fun you’ll have, and the more money you’ll make too.
WANT MORE HELP KICK-STARTING YOUR BIZ WITH a TALK YOU CAN USE ONLINE OR OFF?
Learn how you can serve more people, add value every time you speak, and attract paying clients all at the same time!