[Step By Step] How to Craft One Talk or Webinar That Adds Six or Seven Figures To Your Business

FIRST, A FRIENDLY WARNING: This is the world’s longest post. Okay, I have no idea if that’s true, probably not, but it’s certainly my longest. It’s detailed and step-by-step.  But if you’d prefer to watch a video tutorial you can pop over and I’ll walk you through the template on video & give you the downloadable template. Okay on with the show! 🙂

Step by Step How to Craft Your Talk with my 9 Step Talk Template

I’ve been working with leading coaches, consultants, experts, and authors for years…. the kind of people who really want to make a big difference.

I’ve helped so many of them get highly-visible while creating big waves of leads, and clients, and cash flow… while being totally true to who they really are. And we’ll talk about why that’s so important here in a minute.

The key lies in knowing how to Rock Your Talk.

It’s the secret to growing your visibility your impact and your income all at the same time. What does not work in this industry is being invisible in the market. So we definitely need you to stop hiding.

Because it’s a terrible feeling to know you could be making a big difference but have not as many clients as you’d like…. or have not enough people reading your book, or taking a workshop or going through your program! We cannot have that.

That said, if we put you in the spotlight we also want to make sure you’re not mimicking market leaders. It is a common misstep and it’s a great way to shoot yourself in the foot.

You’ll lose credibility authority and you’ll lose the opportunity to create a true connection with your audience.

And while there are many ways to help you stand out and get visible, the strategy we want to use has got to give you leverage.

Because if not, if the way we get you visible is time consuming and draining, you’ll end up burnt out, tired, sick, and unhappy.

I want you to have the kind of success that really lights you up.

So how do you do that? Your Rock Your Talk, baby! 🙂

We’re not talking about “stuffy speeches” or “polished presentations”, and we’re not talking about making you be something or someone that you’re not.

We’re talking about your message and your uniqueness being the secret weapon to your business catching fire.

It’s important that you understand that your biggest secret weapon in your business is YOU.

And if you truly want to have a big impact and big income in today’s market you cannot follow the pack. You need to be a leader and this means having your own message, your own voice, and your own platform.

(If you haven’t yet, you can download the Brand Personality Blueprint & watch the free video training too.)

archetype brand personality blueprint

Your brand personality & your expertise are going to help your talk be more YOU–
and today, we’re going to dive into the Rockin Talk Template.

And there’s a lot to the template and we could obviously go into detailed “how-to’s” on each section of your talk, but to keep this right-sized, I’m going to focus in on some of the most important tips and best practices that I’ve learned over the years about high-converting talks.

And in fact I’m going to start with a quick tip for you right now.

Please know that you do not need to take this talks template and then write out your talk word for word.
I REPEAT.

Do not write your talk out, word for word. This will only hold you back from being yourself, and getting your talk out of creation mode, and into action for your biz.

Also, if there is a component I mention that kind of stumps you, a part of the talk that you’re not sure what to do with … Do not freak out. It’s all good in the hood sisters (and brothers). Just breathe and know we can fill in gaps later. 🙂

The Rockin Talk Template has been proven and road-tested. Meaning, I did not pull it out of the sky. I have given hundreds of talks. I’ve spoken to thousands of people. And I’ve single-handedly generated over 7 figures with my talk.

I’ve also taught industry leaders this method and watch their results skyrocket too.

I’ve made all the mistakes imaginable that you could make already. I tested them every which way but loose. So you, my friend, you can just cut to the chase and enjoy using a proven template.

So stay with the template for now and later when your results are rock solid then you play with the structure a little, but not yet please. 

Use a Proven Step By Step Template To Craft Your Talk

Think of the Rockin Talk Creation Template is kind of like a safety net that keeps you on track. Even if you don’t do a perfect job delivering your talk (and listen, none of my talks are perfect) it will help guide you– so that great results can still happen.

It’s kind of like how an auto pilot on a plane doesn’t make the plane fly in a total literal straight line from takeoff to landing, but it does help the plane stay on track so that you end up exactly where you intended on going. So that’s pretty great news, right?

You can give a totally imperfect talk and still leave with leads and clients.

You totally can. So you know that the goal is not to give a perfectly polished talk. In fact, I think in today’s market, super “staged talks” with choreographed hand gestures can sometimes backfire. It can feel inauthentic to the audience.

So if you were worried you could now officially breathe a sigh of relief because perfection is not the goal… connection is.

First let’s talk real quick about three common missteps. You definitely want to avoid when it comes to crafting your talk.

The first challenge I call “The Winger”.

You’re confident and comfortable on stage which is great. And the downside is that sometimes your confidence tells you you don’t need a plan.

So you’re kind of out there winging it. And the big problem with that is that you’re inconsistent your content or you say things and it’s all inconsistent. So your closing ratio will be inconsistent. And accordingly, so will your audience experience.

The second challenge I call the Teacher.

The Teacher loves to teach and serve! You want everyone to learn a lot of your talk and all of that is great. But the big problem here is with overwhelm. You are drowning yourself and your audience in a big pile of content.

You want to give so much that you actually overwhelm yourself just trying to craft your talk and you overwhelm your audience when you’re delivering. And the audience will come away overwhelmed or thinking they just learned everything there is, and they don’t need to hire you.

In this situation, your audience is not served at the highest level and you’re left with compliments on your very nice talk, but few (or no) new clients to speak of.

And then lastly there is “The Polisher”.

The Talk Polisher will never give their talk, because The Polisher wants the talk to be perfect. And I’m going to be bold here in an effort to serve you and say your talks will never be perfect. As Mark Zuckerberg famously says “Move fast and break things.”. Yup!

Your talk will be perfectly imperfect just as it’s meant to be. Meaning it will be great! It will be real. It’ll impact lives and attract clients who dig you for who you really are.

Here The Step-by-Step Rockin Talk Template for Creating Your Talk to Serve & Sell.

Section One: Your Talk, Webinar, or Presentation’s Introduction

One thing you’ll learn if you study memory training is that the mind (and more specifically your memory) naturally remembers the very first thing and the very last thing that it hears.  People remember the first and last thing we do not want you to use your first moments on stage as a warm up.

We’ve all seen the guy or gal who starts talking and they’re shuffling papers and sifting through their flashcards trying to get them in the right order stammering and stumbling around the first five minutes of their talk and then they finally get in the groove.

The challenge is that if you use your first moments to “warm up”  you’ve already lost people.

So here are a few quick tips to use in your Rockin Talk Introduction to get the room rockin from the get go!

#1) Dress in alignment with your brand personality.

#2) Hit the stage with your rally song and again I gave that to you inside your brand personality blueprint. And of course you’re free to come up with a song of your own.

By the way you can check out a playlist of rally songs on my You Tube channel here called Songs To Hit The Stage with. There are songs for every brand personality in there (the same ones listed on your blueprint)

#3) Know exactly what you want to say first and practice it, so that you’re confident and ready when you hit the stage or step to the front of the room.

#4) Make a case for your topic that you enjoy your topic are very worth listening to. Imagine you’re a lawyer and these are your opening remarks. You’ve seen Law & Order. Let’s make a great case for your topic and how it can help solve problems.

Section Two: Share Your Personal Story of Triumph Using What You Teach

Next you want to share your personal story and it’s important to share your own path from struggling to success and to be willing to be a little vulnerable on stage because it will help build the bridge between you and your audience.

I often share about when my son was born and how we had this very high-risk pregnancy and how doctors even told us we shouldn’t have our son.

And I share the story because between tests and biopsies and me being on bed rest in the hospital, and his stay in the neonatal intensive care unit, we were left with a huge stack of medical bills (and of course I was at home not working with no maternity pay)

We were in a really tough financial position and it is that position that gave me the courage to give my very first talk on my own for my own company.

I booked that talk with a local networking group. I spoke to them in the middle of a restaurant. I spoke to 40 people and when I asked how many would like to come back to attend a full day workshop 30 people said “yes” and bought a ticket for just $100.

So I walked in there flat broke and I left with $3000 dollars and that day I was totally sold on speaking.

I share that story a lot because it’s how I started and it’s important for people to know that my talks didn’t always generate $10k, $50K, or $100k paydays.

It’s important because if you don’t know that *I* started at the beginning you might not think it’s okay for *you* to start at the beginning.

So consider the moment you were first convinced (through your own experience) that your expertise really WORKS.

Section Three: The Gathering Questions

The Gathering Questions are a set of two questions that when asked will gathers the room together and gets the room interacting with you.

Example:
How many of you are already experienced speakers?
How many of you have never given a talk before?

These questions would genuinely help me get to know the room, and allow me to make the case that my talk can be helpful to BOTH groups of people.

Likewise, we want your questions to pull together  & get some interacting going.

Section Four: The Wow Demo

You could call the WOW Demo an “attention getter”. This is the moment you wan to let everyone in the room to sit up and take notice.  So ideas for attention getters are:

startling statistics

a attention getting picture

a story or allegory

a quiz or assessment

Section Five: Main Teaching Points

By now you have a really strong opening to your rockin talk, webinar or presentation.

You look on brand, your song played, you connected with the audience through your story. You’ve got everyone interacting with your questions, and you even got them sitting up and paying attention with your WOW Demo.

Now you’re ready to get into the main content the main content. Now inside The Rock Your Talk Training Program I’m going to show you how to organize your content. All the stuff you know into modules or keys or steps and those steps are going to get plugged in right here.

But in the meantime, take a moment to think of the most important key things you need to teach people on your topic to be of the highest service. The stuff that they are really excited to know.

Remember you must be sure to stay on track and help see that you can help them.

So your talk or presentation is not the place to teach every essential boring nuts and bolts part of what you do.

It’s also not the proper place to dive so deep in detailed training because you will lose people and probably confuse them.

We’re here to add impact and serve, so the instead your talks job is to show people what’s possible to give them a bit of success.

So stick with the most important critical things you can teach that people get most excited about knowing hot tip here.

If you follow the Rock Your Talk Program most of the people who want to work with you are already ready! They are just waiting to hear what to do next:

Sections Six – Nine: The Conclusion

These last four steps make up your conclusion and will help you comfortably and confidently attract more leads and clients from your talk, webinar, or sales presentation.

Section Six: The Review
Now that you’ve been teaching, we’re to pause for a moment and tell them 1) what you gave them so far and2)  then tell them what they still need to get where they want to go next. (That is one the parts people often skip when making their offer.)

Section Seven: The Invitation
Then, you’re going to invite your audience to get that “stuff they still need”… inside your product or program.

Share your helpful resource with them, so that they can get moving!

Show them what’s possible and how your program will give them the results they really want.

Now I do want you to know the invitation or offer itself has several steps inside of it, if we were to go deeper on the topic of making offers.

Let me just tell you the most important one right now.

Don’t sell me the components of your program sell me on the results each component will give me.

Section Eight: The Instructions
This is really simple yet critical part of making your offer.

Be sure you tell people how to say yes to your offer and give them a way to say yes right then and there.

We go deeper into why this is inside of the Rock Your Talk Program but know that the best chance you have to serve someone who’s with you right then ….is to serve them right then and there.

So do yourself a favor and your audience a big favor & encourage everyone who is ready to go ahead and rock it out with you right there.

Section Nine: Rally The Room.
Now remember that people remember the first and last thing they hear so we don’t want to end your talk on a practical note of instructing people on how to enroll.

And if you remember back in video two I share with you that people buy on emotion backed by facts (but not just facts alone). So we want to anchor back to emotion now and the emotion that best supports a transformation for the room.

So ask yourself how you want your audience to feel. Then ask what your wish is for them.

Sharing this at the end of your talk will give an inspirational and motivational feel to the ending assuring that people who don’t buy will leave loving your talk and people who are ready to rise up will get some rockin results saying “yes” to your offer right then and there.

Okay Kristin, This is a Long Post, Sister! Wrap It Up Already!

So this is the template for your one super rockin talk.

And I know we’ve covered a lot and I’ve been talking fast and I want to remind you that you don’t need to know it all and you don’t have to have it all nailed every section of this immediately today.

So I always say that the perfect person… and the perfect business… and the perfect talk… They’re all a big fat lie a lie that if you tell yourself will keep you from doing what you’re here to do!

So please accept, no, even go so far as to ENJOY that this is a perfectly imperfect process.

One of the things I give my coaching clients is access to a video example of me rockin my talk a colleagues workshop.  I was really REALLY nervous.

You’ll see it was not a perfect talk.

You’ll also see that I follow this exact Rock Your Talk Program— and the Talk Template I just gave you.

And lo and behold, when I make the offer you will hear the pandemonium that broke loose as people rushed across the room to join the program (which generated upwards of $30,000.00 in new sales in an hour)

Your audience does not require perfection.

In fact they will often find your humanity endearing and it can bring you closer to an audience.

So a good strategy, following the five keys to Rock Your Talk, will get you the results you want even without the perfection.

Okay so here’s what I’m wondering now.

What problem will your talk solve for people?

And what was your biggest ah-ha from this training?

Let me know in the comments below!

Want to download the Rockin Talk Template? Click Here.

Craft Your High Converting Talk Webinar or Presentation Step by Step Template

The Rise | How to Grow Your Business to Multiple or Mid Six Figures

How to Generate Multiple Six-Figures in Your Coaching or Consulting Business

Hey Rock Star!

Today I wanted to check in with you and let you know about a new series I’m going to be releasing here. I’m going to be sharing with you the six step formula that I used myself and that I share with my coaching clients that helped me go from generating $30k a year before expenses (and by the way I was working pretty hard to do that)…

…to generating $30,000 months….even six-figure and multiple six-figure sales months. Pretty crazy really.

It’s totally possible. Many time when people come to work with me and my coaching programs, you already have a business, and you have clients which is great!

By the way, let me take a moment to say congratulations on all you’ve created, because it’s really not easy to do.

The thing is that it can feel hard to get up off of that base level of income & business… where you have one-on-one clients and you can’t figure out how to grow anymore without working more hours.

And odds are you don’t want to keep adding hours to your day with more and more private coaching or consulting clients.

It’s great to enjoy $8k, 10k, and $15k revenue months, AMAZING really, but now you might be ready to make that not just repeatable, but a number of jump off of into $20 and $30K months or much more!

If so, this is for you!

UPGRADE YOUR BRAND & UP-LEVEL YOUR INCOME

Here are the six steps I’m going to walk you through inside of the Rise Formula.

First we’re going to talk about how to upgrade your brand in order to up level your income.

This is a really important step and I don’t mean that you need to spend tens of thousands of dollars to re-brand your business. That’s the good news.

This is an however, an important step that I have all my clients do at least once a year. Because as you’re growing and up leveling we want to make sure that your brand is pointing forward to where you’re heading next (not left behind showing people where you just were).

So first we’re going to give your brand a boost.

DELIVER HIGH CONVERTING TALKS

A high-converting talk is something you can use online and off, and can repurpose across multiple platforms to give you a consistent and high-converting message.

Often times it’s very small shifts to the structure of your talk that can make a really big difference in your impact and ability to attract new clients.

Your talk is the one thing you need to convert clients without having to resort to an endless stream of strategy sessions. And while you’re growing this is going to be super helpful.

SCALE YOUR BUSINESS WITH ONE-TO-MANY PROGRAMS with LEVERAGE

When you have your Rockin Talk ready it’s time to really look at how to scale your income without scaling your hours.

So this is what we’ll talk about the best ways for you to grow your revenue, and the potential adjustments to the structure your programs for maximum impact and more leverage.

It’s important to serve your clients in a really big way, and at the same time, we want to make sure you’re not working more and more more more hours.

GET HIGHLY VISIBLE WITHOUT BURNING OUT

We want to add multiple six-figures to your business without blowing up your private life. We want you to have room for your spiritual life, family, friends, philanthropy, and all the things you love to do.

So we want to keep you highly visible throughout the year, but we want to do that in a way where we leverage one rockin talk, and repurpose it across multiple platforms.

This is where we really want to customize strategies for you based on what lights you up, what your strengths are, and what your lifestyle is like.

I’m a mom so I work from home. I do not travel a lot. I do not spend my life hob-nobbing from event to event. I speak at just a few events each year. I use online platforms to keep me visible, and I work mostly part-time, from home.

And I have clients who love to travel! And that great too. There’s no wrong or right. We just want to customize your plan and the platforms that you are going to use so that it will best suit your personality and your lifestyle.

SUPPORT YOUR BUSINESS & YOURSELF FOR MASSIVE GROWTH

We want you to be surrounded with support. If you’re trying doing this all by yourself… honestly that’s going to put a cap on your income.

If you don’t have the right level of team support and strategy underneath, lifting you and your business up, it’s just too hard to scale.

So we want to make sure that you have the right systems to make your team communication & project man

LEAP WITH A NET

Big leaps in life can feel scary, and that’s why support is so important to have support, and have someone on your side who is calling you up to your highest self. Encourage yourself. Fill your mind with positive voices. And surround yourself with people who believe in your vision.

You’ve got this!

Feeling called to Rise Up in your business, you can come join me in Portland this October!
Click here to check out the Rise Live Event & we’ll rock your biz to the next level.

Turn One Talk Into Multiple Six Figures at The Rise with Kristin Thompson

13 Places (or more!) to Share Your Message When You Want to Grow Your Business

places to find speaking gigs that will grow your business

SPEAKING IS AN AMAZING WAY TO GROW YOUR BUSINESS
(EVEN IF YOU’RE AN INTROVERT)

And today I hope to expand your idea on what qualifies as “speaking”.

Because it doesn’t have to be a “speech” on a stage to grow your business. It can be. But today we have LOTS of options and platforms that we can leverage! So let’s put to em to use for you!

Speaking, at least as I see it, is any time you share your talk across platforms and places that work well for you, supporting your strengths, and reaching your ideal target. 

Here are places & platforms where you can deliver your client attracting talk, “speech”:
At a networking group
At a Chamber of Commerce
At an Association (consider industries that serve your clients)
At a live event or conference
At a meeting for a sales or management team
At a retreat or mastermind
At a workshop
On a webinar
On a podcast
In a video shared on You Tube or Social Media
During a Facebook Live
On TV
In a magazine or blog

That’s right, because once you design your talk so that it serves your audience in a big way, and attracts clients– you can share it in a leveraged way across multiple platforms.

If on a regular basis you’re sharing your love for your topic the right way (we’ll talk more about that later)…

If you’re giving talks, leading webinars, being interviewed on podcasts and radio shows, you’ll be in a great position to attract a steady stream of leads, clients, and business-building opportunities.

Right now, you have the greatest level of access there has ever been to high-visibility, business-building opportunities:

And again, here’s the great news, you only need one message or talk that we will repurpose for different purposes and platforms.

We want you out there having fun, teaching people, and inspiring them too. A little teach. A little preach. But you also want to attract paying clients.

So when you speak in a talk, an interview, a webinar— we want your message to feel like a mini-workshop.

It informs and entertains everyone, and at the end, it’s important that you give people the opportunity to step into deeper training. I want you leaving your talk not just with compliments, but with leads, and clients, and cash in hand.

  • Jen walked away with $16,000.00 in recurring monthly income, from her first talk ever.
  • Katherine built her business on the side (of her extremely successful wealth management business) and generated $8,000 in new private Wealth Creation Mentorship clients from a recent talk.

    And she’s also attracting more high end wealth management clients too! Ba-Ba-BONUS!

  • Christina attracted 4 new private clients from a recent talk and was invited to give several new talk and a paid keynote!
  • Marcia just had a super rockin $30,000 sales month!
  • Mary booked lots of local free talks and generated over $70,000.00 in 30 days.

  • Sandi’s first live talk generated $18,000 ($15k + 3 more in follow up) and her most recent webinar generated $8,000.00 in new sales.

  • Rob has kept his client roster full & filled all three of his programs for 3 years straight.

Now I can’t guarantee you results. I don’t know what training you’ve had. I don’t know how your talk is structured. In fact, its likely we haven’t even met yet! (Though I sure hope we do!) 🙂

So I can’t say these results are to be expected for everyone who steps to the stage. I’m just letting you its IS happening. And those are just a few examples. 

In a moment, I’ll share a resource to help you see how you can use speaking to take your business to the next level too.

But the first thing you want to know, is that any talk ***when delivered properly *** gives you and your business several gifts:

When you rock your talk right, you will generate C.L.A.S.S:

  • CONNECTION: The connection formed between you and the audience is more deep & loyal than any online connection you could ever create.
  • LEVERAGE: The beauty of speaking is that you can give one talk, and walk out with 10, 20 40,50, 100 new clients! Its possible. Imagine this… work once. Get paid MANY times.
  • AUTHORITY STATUS: You instantly go from a nobody to gaining expert & authority status. People see you as being bold for speaking, and that’s naturally attractive and magnetic.
  • SOCIAL PROOF: Your ability to move people into action is magnified by the power and proof that a live group-setting  provides. Tables of people deciding to buy together…everyone around can see the room responding to you, it is proof of your awesomeness! And suddenly the room is moving & buying as one.
  • SALES: Oh and let’s not forget the selling power of speaking. One rockin talk done the way I suggest will give you a
    rush of visibility, leads, and clients (even without any follow up).

    Ready to give it a try?

    Go ahead and pop into my Craft Your Talk Challenge and I’ll walk through 5 key steps to stand out (while being you), share your message, serve more people, and grow your business all at the same time!

How to Use Speaking to Grow Your Business

Join the 5-day Free Series & I’ll lead you through step by step from how to stand out, choose your topic, confidently deliver, and make money too.


Tips on How to Attract New Clients & Create a Quick Revenue Boost for Your Business.

how to add new clients & a pop of cash in the under 30 days.

So I have a new group of coaching clients joining the Rock Your Talk & Biz Club & it got me thinking about how to create a pop of cash in your business.

Because sometimes you just need a boost!
Or you’re ready to break a revenue record for your business!
Or you want some money for something special in your life.

And revenue boosts are also helpful if you’re just made a big decision to invest in something to grow your business.

That’s 100% awesome! Let’s go rock a little cashola your way!

Alright, so how do we create a pop a cash in your business? The best way to put some on bumpin tunes, and get into action!

CREATE A POP OF CASH RULE NUMBER ONE:
KEEP IT SIMPLE

When you just want to create a little pop of cash we don’t want to be like “OK we’re going to do a nine week launch, into a backflip, with an automated hootie-hotty.”

It’s way too complicated. It’s going to cost you a lot of money & time. So we want to keep whatever the thing is that you’re going to do to generate your income… really simple. So that’s rule number one.

IMPLENTATION JUMPSTART:

Start letting your mind wander to things you can offer that you already have done or can do without going too far into “creation mode”. Consider ideas like one new private coaching or consulting client.

Consider selling a few VIP Days. I’d love VIP Days as kind of a quick pop of cash.

If you’ve never done one before that just means imagine working with one person & you might hunker down in a room for the day and really knock some stuff out. (Often Mapping Out a Strategies or Plans & Done For You Services are a good fit).

Your VIP DAYS could be in person for the day. Like I have clients that fly into Portland for the day. And VIP DAYS can be virtual.

(Here at SpeakServeGrow I use Zoom for all my coaching calls, team meetings and VIP Days. It’s terrific!)

Quickie Examples of V.I.P. DAYS

So if it was your Virtual VIP Day, depending on what you wanted & needed of course…we might Uncover Your Brand Personality, Create Your Talk / Webinar Outline Structures to Sell, Craft a Rockin Entry Level Offer to Make During Talks & Webinars & Lastly Understand How to Use On Brand Marketing Materials Generate More Sales at Talks & Events.

Again a VIP day is a great offer where you just go in-depth with one person, and often you’re creating like a whole plan and a strategy.

If you were a health coach: You might assess where the person’s health is at. Clean out their kitchen of all that sugary & processed foods. Figure out a plan to get you moving. Etc.

If it was a wealth creation VIP DAY you could assess a person’s finances and goals. Create a plan to eliminate your debt. Reconfigure the savings plan so its automated. Imagine the progress you could make in one day with somebody! So awesome.

I always think of a VIP DAY as equivalent to three to six months of progress in a single day. So that’s a great offer when you’re looking for a pop of cash. It’s short terms, and delivers BIG IMPACT for your clients.

You could just be looking for private clients. Also fine! You could have a workshop coming up. I’ve a few clients who have a workshop or a retreat coming up in the next few weeks. Let’s get some butts in seats!

These are simple, short-term pops of cash ideas that we can generate that don’t require you creating fancy systems or funnels or launch sequences or anything like that.

CREATE A POP OF CASH RULE NUMBER TWO:
Look for simple ways to make your offer.

We’re not trying to set up complicated systems and launches and get 93 partners. Instead you’ll want to think of the simplest ways that you could offer it to people. And what I’m going to say next is going to sound deceptively simple so don’t overlook it.

WAYS TO MAKE YOUR ‘POP OF CASH’ OFFER:

Way to Make Your Pop Of Cash Offer #1:
Send Out Emails to Your List

I get it it sounds lame but trust me. So when I first hired a coach I wasn’t even in the training program yet, but I found this video floating around somewhere and she gave this tip (send an email) and I did it. And I got TWO PRIVATE COACHING CLIENTS.

Here’s a Quick Email Subject Line For Your Email:

I’m looking for three amazing __people you serve__ who want __(result you give)__!

EXAMPLE: I’m looking for 3 six-figure biz owners who’d like my help strategizing a profitable multi-six or seven figure live event this year!”

Have a “Call a to Action” in your email.

Please know that your call to action doesn’t have to be sending them to a sales page. Again we’re steering clear of complicated.

Simple Call-to-Action Examples for Your Email:

Text me the phrase “I want to rock my event!”

Click here to reply and say “I’m in!” or “Let’s Schedule a Session!”

You do not need to create a complicated way for someone to raise their hand & say yes to your offer. Always remember that.

Consider sending 3 teasers (getting people ready for it) and 3 sales emails inviting people into your hot offer basically saying here’s what I’m looking to do & who I want to help. Here’s why I’m looking to do it. Here’s the results I’m going to give you. Here’s what you need to do for us to get on the horn and chat to see if it’s a good fit for you. (pretty easy right?!)

Remember every email, every tip you send in this short sequence needs to be speaking to & relevant to your most ideal client for the offer you’re going to make.

Teaser Email #1: Big Problem you Solve for Your Clients & How You Struggled with It in the Past Too. Start with the most exciting part of the story. And end with a cliff hanger. (how you solved it…coming tomorrow!)

Teaser Email #2: Recap the big problem, where you left off with you hanging off the cliff… and now share the high-level solution (this is the THING you do for people/how you help clients). Think of sharing the high level steps or strategy more than details.

Teaser Email #3: Recap the Blue Sky/Big Dream that’s possible for your clients & share a tip, tool or free download to help them get started getting results.

Offer Email #1:
Share another tip or roadmap of success, and then offer people the experience of you walking them through this in a totally customized way and invite them to take action.

(Be sure to have a limit on the number of offers you have i.e. 3 coaching spots or 2 VIP DAYS and deadline y which people need to respond.)

Offer Email #2: Share 1-3 client or self success stories putting the steps into action…and invite people to take acti0n to create those results in their life or business too. (remind people of the limit and deadline)

Offer Email #3: This ‘last call’ message should talk about what holds people back (here’s a few common concerns that might be holding you back from taking action), and should be  rally cry for finally solving this problem and getting the help they need from you. Remind of the deadline and how to say ‘yes’.

Way to Make Your Pop Of Cash Offer #2:
Do a Facebook Live

Easy peasy! Pop up your phone on, & start connecting with your tribe, but don’t just sell, always serve first.
So simply take the email sequence above and talk it out loud! Woohooo! Now you’re rockin!
In this case, your call to action can be for people to comment with a phrase or private message you.

Way to Make Your Pop of Cash Offer #3:
Pick up the old telephone!

So any time you’re going to start a new program. Make a Dream List or you could call it a wish list. Start making a list of the kinds of people you know, specific humans that actually exist on earth, that you would love to be in your program. This is what I do too! Make that wish list.

Then literally reach out to those people and say

“Hey Brenda I’ve been thinking about you! And if you’re still interested in Rockin Your Talk here’s this new program I’m launching. Here’s why I think it would be such a great fit. Based on your goals and what you want to accomplish. Obviously I would love to get to work with you.”

You’ll shocked to find out how happy people are when you pick up the phone and tell them sincerely why you would love to work with them, the results that you envision for them, & where you want to help them go next based on what you know about them.

It’s awesome. It’s so personal and it really doesn’t happen often. So people will appreciate that you cared enough to reach out, as long as it’s true and sincere.

Okay rock star… time to get into action on some of these ideas.

What offer are you going with?
And how will you reach out?

If you’re in my Rock Your Talk & Biz Group Coaching Club, there is a whole hour long training in the Training Library called Get More Clients and will give more ideas on how to boost your biz right away.

If you’re not yet a client and you’d like my help beyond my more entry level information products, please message me and let me know you’d like to connect so we can rock your biz!

Just need a place to get started? Try my flagship Rock Your Talk or Rock Your Workshop programs.

9 Gifts Speaking Will Give Your Business This Year!

It’s a new year, and I don’t just want to wish you a Happy New Year…  I want to help GIVE you a Happy New Year filled with joy, purpose, and happy new clients!

I’d love to see you speaking. And I won’t leave you hanging.

If you’d like some help getting more speaking gigs, and crafting your talk, I can totally help you with that. (Because that’s what I love to do.)

1. Let Speaking Help You Get Known Quickly and Become a Leader in Your Industry Faster 

2. Let Speaking Help You Make a Bigger Impact on More Lives in Less Time (one to many)

3. Let Speaking Help You Book More Consultations with Potential Clients

4. Let Speaking Help You Book Even More Speaking Gigs (even one talk can result in MANY more speaking gigs)

5. Let Speaking Help You Get Booked for More Paid Keynotes 

6. Let Speaking Help You Sell More Tickets to Your Workshop or Live Event

7. Let Speaking Help You Sell In House Corporate Training and Workshops

8. Let Speaking Help You Sell Your Entry Level Product, Training, or Coaching 

9. Let Speaking Help You Grow Your Email List with Warm Leads and People Who Know & Like You Already

Ready to hop in? Join the Craft Your Talk Challenge Here. (It’s totally free)

When you love what you do, you’re helping people & you’re generating $30,000.00 hours
(and more) It is truly mind-blowing!

The Rock Your Talk program (which is the course that ALL my clients go through now) walks you through the five keys I finally uncovered that skyrocketed my business from $30k a year to $30,000.00 hours— without skyrocketing my work schedule.

In fact, I’ve led one-hour talks and webinars that generated $10,000.00, $30,000.00, $50,000.00 even $100.000.00. I’ve led workshops and online programs that generated multiple six figures. These are numbers that once boggled my mind. Crazy, right!?

The “secret” is in combining your personality & your expertise into a system (a message really) that will become the engine of your business. We’re going to use your message to get you highly visible AND it will be structured properly to convert clients (in a leveraged way) all at the same time!

Let’s Get You Rockin!

If you’re giving talks, leading webinars, being interviewed on podcasts and radio shows, you’ll be in a great position to attract a steady stream of leads, clients, and business-building opportunities.

Right now you have the greatest level of access there has ever been to high-visibility, business-building opportunities: And here’s the great news, you only need one message or talk that we will repurpose for different purposes and platforms.

We want you out there having fun, teaching people, and inspiring them too. A little teach. A little preach. But you also want to attract paying clients.

So when you speak in a talk, an interview, a webinar— we want your message to feel like a mini-workshop. It informs and entertains everyone, and at the end, it’s important that you give people the opportunity to step into deeper training. I want you leaving your talk not just with compliments, but with leads, and clients, and cash in hand.

Here’s how this looks in action for a few of my clients…

  • Jen walked away with $16,000.00 in recurring monthly income, from her first talk ever.
  • Mary booked lots of local free talks and generated over $70,000.00 in 30 days.
  • Sandi’s first live talk generated $18,000 ($15k + 3 more in follow up) and her most recent webinar generated $8,000.00 in new sales.
  • Rob has kept his client roster full & filled all three of his programs for 3 years straight.
  • Monique just gave a talk to the American Marketing Association & just got booked for a brand new TV Show.
  • New client, Christy, just booked 14 new speaking gigs in just ONE WEEK!

So here’s how I’d love to help you get started…
Simply click here to join me in the Craft Your Talk Challenge.

I’ll lead you through the key steps to get started. So hop in and I’ll see you on the other side! 

When You Want to Up Level Your Income, 1st Upgrade Your Brand Personality


When you’re ready to up level your income to mid six-figures,
FIRST, you want to Upgrade Your Brand Personality!

But please don’t worry, to turn your message into a multi-six-figure business,
you do NOT need to spend $30,000 on a major re-brand.

However we do want to take a moment to think about how you want to represent yourself to ideal clients.
And we want to consider if you’re materials are showing people who you’ve been…
or where you’re going next!

There are 7 Keys to Stand Out Brand
SIMPLE: It’s easy to understand who you are and what you do
UNIQUE: There’s a unique twist to the way you do it that allows you stand out & add value.
POLARIZING: You are not trying to appeal to everyone. You know exactly who you’re for, and who you’re NOT for as well.
REPEATABLE: Your content has “take-aways” that are easy to remember and repeat. Catch phrases are sticky and help create community.
CONSISTENT: Your message, look, and feel stay consistent online and off which helps you stand out and be memorable in the mind’s of ideal clients!
MAKES A STMT ON POSITION: Your brand makes a clear statement on your position in the marketplace.
ATTRACTS THE RIGHT CLIENTS: And of course we want to do all this to attract the right clients for you and your Program/Product/Service.

Especially when you want to up level your income
it’s important to ask yourself if your brand and marketing
are speaking to the right level client.

Dig in deeper on this and the other key steps to take when you’re ready to move past your 1st $10K month into a mid-six-figure sensation! http://SpeakAndGrowYourBiz.com/rise

#Brandpersonality #Marketing #Speaking #Webinars #SmallBusiness #Leads #Positioning #RockYourTalk

Save

Save

Save

Save

Save

Save

Save

Save

Save

Have fun. Make mistakes. Grow your biz. :)

Have fun. Make Mistakes

 

Your next step? I’d love to help you inside the Start Me Up with Speaking Club here:
http://www.SpeakServeGrow.com/start
(only $97/month for a limited time)

Click here to watch:

https://business.facebook.com/SpeakServeGrow/videos/1896262530617890/

$30k with a big Flippin failure

$30K with a big Flippin failure

Your next step? I’d love to help you inside the Start Me Up with Speaking Club here:
http://www.SpeakServeGrow.com/start
(only $97/month for a limited time)

Click here to watch:
https://business.facebook.com/SpeakServeGrow/videos/1896257187285091/



Home | Training Programs | Speaking | Results | Blog | Resources | About Kristin | Contact
© 2014 SPEAK SERVE GROW, KRISTIN THOMPSON | BRANDING & WEB DESIGN BY CHELSEY MARIE